Loopify SEO Case Study

How Loopify Increased Traffic
By 174% Via SEO

About Loopify

Loopify is an online Eco-friendly & Sustainable gifting solution provider. It started with a singular aim – to make our planet a greener, cleaner and happier place to live for everyone. We want to make people feel good about doing good, without any compromise on quality.

We are a marketplace that offers 100% plastic-free, sustainable products for gifting, events, festivals and everyday living.

Through our range of carefully curated products, we hope to show our customers that the switch to sustainability can start small, without any compromise on quality.

Why Loopify?

All our products and packaging are absolutely plastic-free.

None of our products is tested on animals.

All our products are sourced from locations closest to where you are to keep the carbon footprint low and empower local businesses.

All our products are made from natural ingredients.

The challenge

Loopify, competing in a niche category of Eco-friendly & Sustainable products and gifting solutions it was important to keep up with the competition and do something different in order to stand out. Our aim was to rank for all the Eco-friendly and Sustainable related keywords. Corporate gifting being, the business priority for Loopify, they were looking to increase the organic traffic and create more awareness.

 

What was Loopify looking for?

  • Increase the number of keywords in the top 10 position
  • Increase the visibility of corporate gifting.
  • Increase Organic sessions by 100% in a period of 12 months

What Did Infidigit Provide Them?

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Keywords in the top 10 position

In a span of eight months, with combined efforts from team Infidigit and Loopfiy, we were able to rank 140+ keywords in the top 10 positions.

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Organic Sessions increased

The Infidigit team was able to increase Loopify’s organic sessions by 174%. Along with sessions, Loopify also observed improvements in visits from existing and new users.

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Improved Average Position

With a customized approach for eco-friendly corporate gifting related keywords, the team at Infidigit brought all the corporate gifting related keywords to an average position of 3 within just eight months.

The strategy

Being an eCommerce gifting solution provider, serving different occasions and festivals was of prime importance. One of the gaps which we understood after a detailed audit was the lack of supporting pages to target a wider range of keywords. A thorough competitive analysis was done to identify the page gap and create the same.

For Loopify, to fill the content gap and to improve brand visibility on SERP, the creation of blogs was crucial. The blog section, being completely missing from the Loopify website, the team had to start from scratch. A user-friendly blog layout was created that consisted of all the important elements. Once the blog section was up it was time to create informational content which helped people. A detailed content structure was suggested with relevant heading tags. This implementation also helped Loopify to increase the webpage inventory.

Technical optimization is the backbone of any website that wants to achieve stability. With our 250+ points technical checklist and 3rd party tools, the team was able to come up with a plan to implement all the technical suggestions. Important fixes such as blocking lesser important filter pages through robot.txt file, thus optimizing the crawling, optimizing XML sitemap file, 301 redirections and canonical implementation for duplicate content, structured data implementation, etc.

 After a thorough audit, the team found a lot of opportunities with respect to on-page optimization and laid a plan to make the website SEO-friendly. Changes like title & description tags, header tags, content, internal linking, canonicalisation etc. were suggested and implemented. However, the team did not stop at that, there was also a huge gap in terms of content which was one of the important pieces of the puzzle. Customized content with relevant structure was implemented on all the category and product listing pages to fill the content gap and take the website’s overall SEO health up.

 Off-page SEO helps build a website's recognition and domain authority which was a much-needed boost for Loopify. In order to get that edge over the competition, an off-page strategy was formulated consisting of competitor backlink audit, building high-quality backlinks from good DA and relevant domains.

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