How Infidigit helped Manyavar to achieve rank for competitive keywords
The Client
Soon after its inception in 1999, Manyavar managed to establish itself as a leading traditional wear brand in the market. With so many physical stores across the country today, the brand continues to dominate the traditional clothing industry. In 2020, Manyavar has managed to expanded across 200+
cities in India as well as establish a whole new buyer base online.
The infidigit team’s expertise helped us gain relevant traffic and maintain ranks during the revenue-generating months. With their regular optimisations and continuous monitoring, our festive product pages and blogs were able to acquire top positions among competitors in the Google SERPs during the festive season. We are excited to collaborate with them further in the future.
Arghyadeep Ray
Manager of E-Commerce at Manyavar
The Objective
Manyavar set out with the goal to establish an organic presence on SEPRs. To make this a reality, the following objectives were laid down:
- Improve Organic Ranking
- Increase Organic Click Share
- Improve Sessions
The Challenge
With to the online space oversaturated with brands selling traditional clothing, Manyavar was on a mission to rank for generic competitive keywords such as “Wedding Dresses for Men,” “Sherwani,” “Kurta Jacket,” and “Engagement Dress for Men”, that too, in the Top 5 positions.
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The Solution
With these challenges and objectives in mind, a well-rounded strategy was formed to take the website’s SEO health and performance to the next level. It consisted of the following measures:
- Ensure Google bots are able to crawl the website properly
- Increase internal links across the website
- Improve ranking for all non-brand keywords
- Create and Optimize landing pages based on the upcoming festivals
Earlier we observed that Top Navigation Structure was not proper and there were issues like:
- 1. Irrelevant Anchor Text
- 2. Anchor Text linking to incorrect URL
Based on Search Volume Analysis, we recommended new Top Navigation with proper Anchor Text
The Result
After implementing this, we were able to achieve Top 3 ranks for multiple competitive keywords
- Increased organic rankings in Top 1 Positions by 610%
- Increased organic rankings in Top 5 Positions by 55%
- Increased organic click share by 51%
610%
Increased organic rankings
55%
Increased organic rankings
16.37%
Increased organic click share
- Do’s
- Do optimize for both user intent and search volume.
- Do publish content that solves real user problems.
- Do ensure your website loads quickly on all devices.
- Don’ts
- Don’t neglect analytics or tracking setup.
- Don’t copy content from competitors directly.
- Don’t slow down pages with large image files.
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