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The Client
The innovative medical school aims to provide a medical program to the underserved community & aspiring medical students across the globe, including India. For this, they have designed & created medical programs by keeping the American educational model in mind & residency placements options to practice in the USA, Canada & Great Britain.
The Objective
The primary objective of the medical school was to increase its organic reach. Additionally, they also wanted to improve their awareness in the Indian region. In a nutshell, they had three goals:
- Increase Organic Session for Indian Region
- Improvement in Keyword Ranking
- Improve the Awareness in Indian Region
The Solution
To help them achieve their desired results, Infidigit formulated a detailed strategy that consisted of three major points:
- Rich Content Formulation
- Technical SEO
- On-Page Optimization
Rich Content Formulation
Infidigit helped them to create EAT content considering users & search engines in mind. Infidigit focused on the short and long tail keywords & ensured content is SEO friendly. The strategy helped Infidigit improve their keyword rankings.
Technical SEO
The website was audited thoroughly with automated tools and manual processes. Infidigit identified a few issues and shared recommendations that made the website more SEO friendly. The audit helped Infidigit to improve their internal links on the site.
On Page Optimization
Header tags were optimized to improve the client website’s overall SEO performance. Title and meta descriptions were updated based on targeted primary and secondary keywords to improve the rankings.
The Result
Once the strategy was put into action, several changes were noted by the team, which were as follows:
- Clicks improved by 56% in the span of nine months.
- Sessions via organic channels improved by 66% (SEO).
- There was an increase in the number of new users (via organic channels).
- More than 40 keywords were ranking in the top 10 positions.
66%
Increase in Clicks
66%
Increase in Organic Traffic
100%
Increase in New Users
40+
Keywords Ranking in Top 10 positions
