Solid Systems Case Study

How Solid Systems Achieved Organic Sessions
by 2X via Disruptive SEO Strategy

About Solid Systems

Solid Systems is an South Africa based B2B IT Company which provides IT Support services & solutions for cloud computing, Cyber Security, Remote Working, Microsoft 365 integration & many more.

Solid Systems recognised the need to expand its brand presence in the South Africa region. They decided to rebuild the website & create more web pages for the products & services that they are offering.

With this requirement, they collaborated with Infidigit—a B2B SaaS Organization with expertise in SEO & Web development support to improve their visibility via organic channels.

What was Solid Systems looking for ?

  • To increase website traffic via organic channel
  • To increase new users via organic channel
  • Improve keyword ranking for business related keywords
  • Achieve growth in lead generation via all channels

What did Infidigit Help Achieve?

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Increase in Organic Traffic

With combined efforts by the Infidigit and Solid System teams helped improve the organic traffic by 140% from March 2021 to April 2022

 

 

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Increase in Unique Users

Infidigit helped Solid Systems to increase the unique users via organic channel

 

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Growth in Leads

Infidigit helped solid systems to increase leads from March 2021 to April 2022

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Keywords in the top 3 positions

Infidigit helped Solid Systems to increase keyword ranking in top 3 positions on Google  SERP’s result.

 

How Did We Achieve These Results?

As the new pages went live on the website, we proceeded with on page activities like title and meta descriptions along with header tags for service pages.

The Infidigit team conducted competitor analysis that helped us to identify opportunities areas. 

At the same time, the Solid Systems Team helped us to create content around intent based queries for both ‘Service’ & ‘Blog’ pages that are relevant, unique and SEO-friendly. 

We have successfully deployed custom footer links for each page, including trending & competitive keywords to improvise the internal linking within the website.

 

There was continuous web development & tech implementation going on. With respect to page speed, schema & CTA implementation.

 

We recommended new blog content ideas that helped us to drive traffic as per the trending service based keywords and topics.

 

Some Snapshots

Organic Sessions

Organic New Users

Ranking

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