Superbalist Case Study

How We Produced/Drove 43% Growth in ROAS (SEO) for SUPERBALIST in 5 Months

About Superbalist

SUPERBALIST is South Africa’s biggest online fashion destination, bringing the motto ‘More fashion, More Choice’ alive to its diverse customer base, through a broad assortment of products at competitive prices.

In the wake of online shopping, SUPERBALIST recognised the need to increase its presence on SERPs to help increase transactions. Hence, they decided to join hands with Infidigit – a B2B SAAS Organization with expertise in SEO—to improve their visibility via organic channels.

What was Superbalist Looking for?

  1. Superbalist was interested in a revised online marketing strategy to increase their organic transactions, which could in turn, help increase the revenue via organic channels.
  2. Superbalist wanted to grow at the expected rate and ensure enough user conversions in the form of transactions.
  3. The website needs to be more SEO-friendly.
  4. The brand was not ranking high for non-brand generic keywords with a high search volume. Also, it was struggling to achieve ranking for highly competitive keywords.
  5. The brand was spending more on paid channels like Paid Search, Display, etc. than Organic search.

Having understood the roadblocks, the following objectives were put into place to come to a fruitful solution.

Objectives

  1. To generate more revenue and transactions from Organic Search than the paid channels via SEO.
  2. To make the website SEO-friendly.
  3. To increase the number of rank 1 keywords.

The Strategy to Achieve the Success by Infidigit—a B2B SaaS Organization

To begin, Infidigit chose to focus on the client’s website from a technical standpoint. This entailed a thorough SEO audit in order to discover and resolve any severe issues that were harming performance.

Simultaneously, Infidigit ran a thorough and detailed keyword analysis to determine the terms that potential consumers used when searching for our client’s products on the internet. We analysed these prospective keywords and selected the most acceptable terms based on how tough each keyword would be to rank for and the number of potential visitors we’d bring to the site, then mapped those desired keywords to existing pages on the client’s website. This allowed us to optimize each page for a specific target keyword, which was essential for the client’s website to rank for those queries.

With the foundations laid, Infidigit began constructing new pages that were required to meet our audience’s needs, as well as writing copy to align the site with our new target keywords for the new pages.

Infidigit wanted potential customers to go to our client’s website instead of one of their competitors’. With an aim to support and boost our rankings for competitive keywords, we made changes to our client’s page titles and meta descriptions to make them more appealing to searchers. Furthermore, we reviewed and updated the site’s internal linking structure and committed an effort to develop high-quality backlinks.

The Outcome:

The results were transformational for our client’s business. We saw improvements in organic ROAS by 43% in 5 months.

(May 2022 Vs Jan 2022)

organic ROAS of Superbalist

The outcome was positive in terms of transactions. We noticed a 30.60% increase in organic transactions in 5 months. We were on track to meet the client’s ambitious growth expectations, just as planned.

increase in organic transactions

Besides transactions, we also saw an improvement in revenue by 42.83% which helped the client in meeting their revenue goals for the month.

analysts data revenue of superbalist

Organic Returns > Paid Returns
By implementing all these best SEO practices, our Organic returns were higher than the Paid returns in the month of May 2022.

improvement in revenue of superbalist

Also, the improvements were noted in terms of keyword rankings, culminating 300+ new keywords in the first position.

Organic Returns > Paid Returns

Conclusion:

Team Infidigit invested time and effort in building unique content, proper SEO implementations, and building a high-quality backlink profile. With our consistent efforts at improving the SEO of the brand, we were able to improve our ROAS (Organic).

Our vision for the future involves more focus on the technical aspects of SEO and improving user experience.

Furthermore, to build provisions to optimize facet pages and acquire sessions & transactions from those pages.

" Working with Infidigit has greatly improved Superbalist's SEO ranking. Their team of strategists are dedicated to constantly improving, coming up with new ways for us to strengthen our SEO presence while staying true to the face and voice of the brand. It's a pleasure to work with them. "

Kirsten Jacobs, Marketing - SEO copywriter

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