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The Client

Myntra is a popular Indian fashion brand that has made a name for itself in the e-commerce space. The brand is known for offering a wide range of clothing, footwear, and accessories for men, women, and children. Myntra is also known for its association with Walmart, which acquired a majority stake in the brand in 2018. The brand has also launched several successful private labels and collaborated with over 3,000 brands, making it one of the largest e-commerce platforms in India.

The Objective

  • Increase Organic Clicks by 90%.
  • Increase Organic Sessions by 80%
  • Improve in Keywords Ranking for First Position by 30%

The Challenge

During the Covid pandemic, Infidigit observed a massive dip in search trend and volume on Myntra. To tackle this challenge, Myntra and Infidigit came up with an idea to create new pages related to pricing and new brands. Both the Myntra and Infidigit teams worked on identifying new keywords and subcategories, which helped to increase brand revenue. Additionally, the teams came up with ideas such as EORS, BFF sales, and Diwali sales to increase searches during this period.

The Solution

Updating Contextual Links

Carrying out extensive category specific keywords research helped us in creating new pages for high search volume keywords. Hence, we found an opportunity to optimise landing pages with few on-page elements and creating footer-links with relevant keywords, which improved our linking visibility on SERP.

Ranking Optimization via Schema Implementation

Schema helps to increase the CTR of the website. We made sure that we answer the end-users queries. With the help of FAQ schema and ‘How To’ schema we managed to increase the CTR and rankings for respective keywords. This process helped Myntra to improve their visibility on SERP.

Dynamic & Static Content

We performed content gap analysis on the website. In this process content strategy was created and made sure that the content was more informative, valuable, user-friendly & most importantly, SEO friendly.

The Result

Myntra’s Clicks have been increased through organic channels with the help of Infidigit’s team, resulting in improved visibility on SERP organically. Infidigit’s expertise in technical and on-page search engine marketing led to a 17.80% improvement in visits and increased the number of returning users to Myntra’s website. The collective efforts of Myntra and Infidigit’s team were recognized by the industry and awarded multiple awards over the years for achieving desired outcomes.

122.74%

Increase in Organic Sessions

114.97%

Increase in Organic Clicks

46.91%

Improvement in Keywords Ranking #1

14

Awards Won

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