Myntra New Brand Growth Case Study

How Myntra Increased Its Clicks For New Brands Category By 114.97% Via SEO

With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.

What was Myntra looking for?

  • Increase Organic Clicks by 90%.
  • Increase Organic Sessions by 80%
  • Improve in Keywords Ranking for First Position by 30%

What Infidigit Provided them ?

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Increase in organic clicks

Over time, Myntra has been able to increase their Clicks through organic channels with an Infidigit helped team. In this process, we also improved their visibility on SERP organically.

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Increase in organic sessions

Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically.

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Improvement in #1 Rank Position

Showcasing our knowledge in technical & on-page search engine marketing by executing a 17.80% improvement in visits. Simultaneously, we additionally stepped forward the range of users, revisiting their website.

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Number of Awards won

Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team with a couple of awards in years.

How Did We Achieve These Results?

Updating Contextual Links

Carrying out extensive category specific keywords research helped us in creating new pages for high search volume keywords. Hence, we found an opportunity to optimise landing pages with few on-page elements and creating footer-links with relevant keywords, which improved our linking visibility on SERP.

Ranking Optimization via Schema Implementation

Answering end-users queries with the help of FAQ schema and ‘How To’ schema increases CTR and respective keywords ranking.

Dynamic & Static Content

We performed content gap analysis in this process and made the content more informative, valuable, user-friendly &, most importantly, SEO friendly.

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