How Mochi Shoes Increased Its Organic Revenue by 35 Times
The Client
Mochi Shoes is a popular platform for footwear, offering a wide assortment of handbags, belts, and other accessories across India. With a massive array of walk-in outlets across the country, Mochi Shoes has grown into a brand that is synonymous with fresh designs, and creativity for young Indians offline as well as online.
The Objective
With the above-mentioned challenges, a divisive strategy was put into place. It consisted of the following objectives:
- Increase Organic Sessions by 400%
- Increase Keywords in Top 3 Ranking
- Increase ROI by 10X
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The Challenge
Transitioning from a brick-and-mortar brand to an online platform, Mochi Shoes has managed to turn challenges into opportunities several times in the past. However, owing to the pandemic, Mochi Shoes had another obstacle to overcome. As offline stores were compelled to shut down following government lockdown protocols, there arose a need to amplify the website’s reach on SERPs and boost online revenue.
The Solution
There were multiple factors that required intervention to optimise the website for better visibility. Hence, a multi-pronged approach was developed, which included activities such as updating content for the benefit of readers, focusing on internal linking and improving on-page SEO. The campaign intended to optimize the site for not just securing better rankings on SERPs but also improving overall user experience. Thus, the following solutions were implemented:
- Formulation of Rich Content
- Increase focus on Technical SEO
- Perform contextual Linking
The Result
The Mochi Shoes website was able to serve as a critical revenue source during the pandemic, helping compensate for the losses from the shutdown of brick-and-mortar stores.
- Organic Sessions increased by 465%
- Sessions via organic channel improved by 200
- Keywords Increased Ranking in Top 3 Position
- ROI multiplied by 18X
- ROI via organic channel improved by 375%
- There was also an Increase in New Users
- Pro Tip
465%
Increase in Organic Sessions
200
Keywords Increased Ranking in Top 3 Position
18 Times
Increase in ROI
375%
Increase in New Users
1
Awards Won
- Do’s
- Do invest in retention to grow customer lifetime value
- Do monitor ROI across all paid marketing channels.
- Do track revenue metrics daily for quick response.
- Don’ts
- Don’t neglect churn from existing loyal customers.
- Don’t undervalue email as a direct revenue channel.
- Don’t expand without data to support the move.
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