Mochi Shoes is an Indian footwear brand founded in 2000, offering a wide range of fashionable shoes for men, women, and children. The brand’s name is derived from the Japanese word for shoe, which reflects its commitment to high-quality craftsmanship and innovative design. Mochi Shoes has a strong presence in over 40 cities across India, with more than 100 stores and an extensive online presence. The brand is known for its trendy designs, comfortable fit, and durability, catering to the modern-day fashion-conscious consumer. Mochi Shoes continues to evolve and expand its product range while maintaining its commitment to quality and innovation.
Their primary objectives were to:
- Increase website traffic
- Increase Keywords in the top 10 ranking brackets
Although the content quality was largely on point and the website was loading fast, the organic traffic remained stagnant.
Infidigit performed a detailed audit covering technical assessments like site discoverability, indexation, mobile responsiveness, etc. Here are the significant issues that were discovered through this audit:
- The content was getting hidden in accordions in the mobile view
- Rich Snippets like FAQs were not getting detected on SERP even though keywords were ranking in the 1-5 brackets
Once Infidigit narrowed down what the challenges were, the below recommendations were suggested and thereby implemented.
The content on the web pages was hidden inside an accordion by default and only became visible when a user interacted with it. This caused a problem as hidden content contained important keywords and information that was needed for the search engines to consider when ranking the website. To address this issue, Infidigit recommended keeping the accordion open by default which ensured that the content is visible and crawlable by search engines.
Post resolving all the content crawlability issues, Infidigit observed the following results:
1. Organic Traffic
Compared to December 2022, Clicks have improved by 25% in a month Compared to December 2022, Impressions have improved by 35% in a month
2. Ranking Improvements
We have seen an improvement in our keywords ranking on the first page. Compared to December 2022, in January 2023, our rankings have improved by 20.49%
On removal of accordions, FAQs started showing up on SERP and generating traffic
The below results are observed in a January 2023 compared to December 2022
Improvement in Clicks
Progression in Rankings