Myntra Case Study

How Myntra Increased Its Revenue By 187% Via SEO

Success story

About Myntra

With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.

What was Myntra looking for?

  • Increase Organic Revenue by 100%
  • Increase Organic Visits by 100%
  • To rank#1 for more than 10000 keywords

What Infidigit Provided them ?

0 %
Increase in Organic Revenue

Over the years, Infidigit helped Myntra improve their revenue via organic channel (SEO). In this process, we also improved their ROI via organic channels drastically.

0 %
Increase in Organic Visits

We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.

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Keywords Ranking on #1

Our SEO approach helped Myntra to rank more than 10000 keywords on #1 position

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Awards won

Industry applauded the collective efforts of Myntra & Infidigit team, that manifested the desired results and awarded the team with multiple awards in a span of two years.

How Did We Achieve These Results?

  • Microsite Concept
  • Focused on Technical SEO
  • Contextual Linking

SEO needs focus and the millions of pages on a website can create challenges. Hence, we decided to focus on each category like a Microsite. A full-fledged plan was created for each of the category and recommendations were shared. This helped us to optimize ~3 Million pages on the platform and increase Myntra’s ROI via organic channels.

250+ technical audit points were checked using various tools and 100s of technical points were recommended. With technical support, we were able to make the website more SEO-friendly. This also resulted in an increase in organic traffic.

In this process, we identified internal linking opportunities on the website. This strategy helped us to improve internal linking and maximize crawling for bots. This well-planned strategy also helped the Myntra team to improve their rankings. 

Some Snapshots

Rankings

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