Myntra Case Study

How Myntra Increased Its Revenue By 187% Via SEO

With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.

What was Myntra looking for?

 

  • Increase Organic Revenue by 100%.
  • Increase Organic Visits by 100%
  • To rank#1 for more than 10000 keywords¬†

What Infidigit Provided them ?

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Myntra increased its organic revenue by

Over the years, Infidigit helped Myntra improve their revenue via organic channel (SEO). In this process, we also improved their ROI via organic channels drastically.

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Myntra increased its visit by

We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.

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Number of Keywords Rank #1

We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.

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Number of Awards won

Industry applauded the collective efforts of Myntra & Infidigit team, that manifested the desired results and awarded the team with multiple awards in a span of two years.

How Did We Achieve These Results?

Microsite Concept

SEO needs focus and the millions of pages on a website can create challenges. Hence, we decided to focus on each category like a Microsite. This helped us to optimize ~3 Million pages on the platform.

Focused on Technical SEO

More than 200+ technical audit points were checked and 100s of technical points were recommended to make the website more SEO friendly

Contextual Linking

In this process, we identified internal linking opportunities across the platform. This strategy helped us to improve internal linking and maximize crawling for bots.