Myntra Case Study
How Myntra Increased Its Revenue By 187% Via SEO
With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.
What was Myntra looking for?
- Increase Organic Revenue by 100%.
- Increase Organic Visits by 100%
- To rank#1 for more than 10000 keywords
What Infidigit Provided them ?
Over the years, Infidigit helped Myntra improve their revenue via organic channel (SEO). In this process, we also improved their ROI via organic channels drastically.
We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.
We showcased our expertise in technical & on-page SEO by executing a 150% improvement in visits. Simultaneously, we also improved the number of users, especially new users, visiting their website.
Industry applauded the collective efforts of Myntra & Infidigit team, that manifested the desired results and awarded the team with multiple awards in a span of two years.
How Did We Achieve These Results?
Microsite Concept
SEO needs focus and the millions of pages on a website can create challenges. Hence, we decided to focus on each category like a Microsite. This helped us to optimize ~3 Million pages on the platform.
Focused on Technical SEO
More than 200+ technical audit points were checked and 100s of technical points were recommended to make the website more SEO friendly
Contextual Linking
In this process, we identified internal linking opportunities across the platform. This strategy helped us to improve internal linking and maximize crawling for bots.
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