Myntra Clothing & Footwear Case Study
How Myntra Increased Its Sessions For Clothing & Footwear By 80.20% & 80.38% Via SEO
About Myntra
Myntra has a loyal customer base across age groups and categories, in India, owing to its wide array of collections from reputed local, original as well as international brands. Myntra has successfully, quickly and consistently outperformed other e-commerce players, becoming India’s most preferred online fashion destination.
What was Myntra looking for?
- Increase in Sessions by 65% in Clothing & Footwear
- Increase in Users by 65% in Clothing & Footwear
- Increase in Revenue in Clothing & Footwear
What Infidigit Provided them?
Over time, Myntra has been able to increase their sessions through organic channels for clothing with the help of the Infidigit team. In this process, we also improved their visibility on SERP organically.
Myntra also increased their sessions through organic channels for footwear with the help of the Infidigit team. In this process, we also improved their visibility on SERP organically.
Myntra also managed to increase their user base for clothing with help from the Infidigit team. The numbers now look convincing enough to say Myntra has gained popularity in clothing as well.
Myntra also managed to increase their user base for footwear with help from the Infidigit team. The numbers now look convincing enough to say Myntra has gained popularity in footwear as well.
Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI for clothing via organic media drastically.
Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI for footwear via organic media drastically.
How Did We Achieve These Results?
- Informative Content, Title & Meta Descriptions
- Implementing FAQ’s, Videos and Rating Schema
- Curate Informative Content and a Dynamic Price Table on List Pages
- Update Contextual Links to Boost Page Rankings
We optimized title & meta descriptions with new ideas and implemented refreshed meta with percentage discounts, price, powerful CTA’s and increased word combinations.
Adding fresh content on pages with some concepts, such as ‘top searches,’ ‘tables’, ‘top categories’, adding images in content and interlinking keywords effectively using a table.
We created the content from a user’s perspective, to carry the right tone and message. This resulted in an increase in traffic as well as a higher value of the content created, with regards to micro detailing of every topic.
We used FAQ Schema, which increases overall clicks & click-through rate (CTR) for respective keywords, to address end-users’ queries.
We implemented Product Schema, to showcase prices, offers and the availability of products on the Search Engine Results Page (SERP) to the end-user, for enhanced visibility.
We utilized Review and Rating Schema to record the views and opinions of users purchasing the products.
We used Video Schema for visibility in a video on SERP’s, which increased the average time spent on the landing page.
We optimized the Table Snippet and the content for Featured Snippets listings on the list, both numbered and bulleted.
We performed a Content Gap Analysis and identified list pages with and without footer content to make it more informative.
We ensured content created on pages is product-relevant, unique, valuable to the readers and SEO-friendly.
We implemented a dynamic price table that lists one-of-a-kind products along with their prices thus securing a featured snippet on SERP’s.
We carried out extensive category-specific keyword research.
We created landing pages for high-search-volume terms and implemented on-page elements meticulously.
We utilized contextual and footer linking to ensure high-search-volume keywords gain a better ranking.
We added related categories which helped users access relevant categories easily rather than searching for them, which in turn improved sessions.
We updated unique and relevant titles and meta descriptions on pages.
Some Snapshots
Clothing Sessions
Footwear Sessions
