Home > Case Study > Myntra Case Study
The Client
Myntra is a popular Indian fashion brand that has made a name for itself in the e-commerce space. The brand is known for offering a wide range of clothing, footwear, and accessories for men, women, and children. Myntra is also known for its association with Walmart, which acquired a majority stake in the brand in 2018. The brand has also launched several successful private labels and collaborated with over 3,000 brands, making it one of the largest e-commerce platforms in India.
The Objective
Myntra targeted to increase organic performance specifically in the Clothing and Footwear category :
- Increase in Sessions by 65%
- Increase in Users by 65%
- Increase in Revenue
The Challenge
Informative Content, Title & Meta Descriptions
We optimized title & meta descriptions with new ideas and implemented refreshed meta with percentage discounts, price, powerful CTA’s and increased word combinations.
Adding fresh content on pages with some concepts, such as ‘top searches,’ ‘tables’, ‘top categories’, adding images in content and interlinking keywords effectively using a table.
We created the content from a user’s perspective, to carry the right tone and message. This resulted in an increase in traffic as well as a higher value of the content created, with regards to micro detailing of every topic.
Implementing FAQ’s, Videos and Rating Schema
To enhance the user experience and increase visibility on search engine results pages (SERPs), we implemented several schema types and optimized our content.
Firstly, we utilized FAQ Schema to address end-users’ queries, which resulted in a higher click-through rate (CTR) for relevant keywords.
Secondly, we implemented Product Schema to display prices, offers, and availability of products directly on the SERP, increasing visibility for the end-user.
Thirdly, we employed Review and Rating Schema to gather user opinions and feedback on purchased products.
Fourthly, we utilized Video Schema to increase visibility of our videos on SERPs, resulting in a longer average time spent on the landing page.
Finally, we optimized our Table and Featured Snippets content, including numbered and bulleted lists, to improve our ranking in these areas.
Curate Informative Content and a Dynamic Price Table on List Pages
To improve the quality of our list pages, we undertook several measures, including conducting a Content Gap Analysis to identify areas that lacked informative content, particularly in the footer section.
We made sure that all content created for these pages was relevant to the products, unique, valuable to readers, and optimized for SEO purposes.
Furthermore, we implemented a dynamic price table that displays unique products and their prices, resulting in a featured snippet on SERPs.
Update Contextual Links to Boost Page Rankings
To improve page rankings, we took several steps. Firstly, we conducted thorough research on keywords specific to each category. Based on this research, we created landing pages optimized for high-search-volume terms, and paid great attention to on-page elements.
Additionally, we employed contextual and footer linking to enhance the ranking of high-search-volume keywords. We also included related categories to make it easier for users to find relevant categories, which led to an increase in sessions.
Finally, we updated titles and meta descriptions to ensure they were unique and relevant to each page.
The Result
Myntra has been able to achieve significant growth in their organic sessions and user base for both clothing and footwear with the help of the Infidigit team. This has led to improved visibility on search engine results pages (SERP) and increased popularity for Myntra in both categories. Infidigit has been instrumental in helping Myntra achieve these results through their expertise in organic media (SEO), leading to enhanced clicks and improved return on investment (ROI) for both clothing and footwear categories. Overall, Infidigit’s efforts have helped Myntra establish a strong presence in the online fashion market.
80%
Increase in Organic Sessions for Clothing
80%
Increase in Organic Sessions for Footwear
79%
Increase in Organic Users for Clothing
80%
Increase in Organic Users for Footwear
34%
Increase in Organic Revenue for Clothing
22%
Increase in Organic Revenue for Footwear
