Traffic Doubled within 3 days of Implementation of Internal links via Programmatic SEO
The Objective
The goal of the brand was to drive traffic to the website & increase transactions on money pages. Their objectives were:
- To improve Organic Traffic via blogs & money pages on website
The Challenge
We encountered the following challenges in pursuing these objectives.
- Overall low blog performance
- Crawl frequency was more than 4 days (Time period between 2 successive crawls on the same Landing page)
- Continuous degrowth of blog traffic
The Solution
Many high-potential blogs were underperforming with low impressions and clicks despite having a high potential.
Upon investigation, we discovered that although these blogs had decent content, they had very few internal links pointing to them. This resulted in a crawl delay of more than four days between consecutive crawls.
For this experiment, we catered to 2 categories
- Personal loan
- Business loan
Our initial task was to identify the top 5 potential blogs from each category that had good search potential.
Below are list of sample keywords:
Category | Keywords | Search Volume |
Personal loan | low cibil score personal loan | 6600 |
Personal loan | personal loan without cibil | 2900 |
Personal loan | personal loan of 50000 | 1900 |
Personal loan | personal loan without documents | 1600 |
Personal loan | personal loan for 15000 salary | 1000 |
Business loan | most profitable business in india | 5400 |
Business loan | importance of working capital | 2900 |
Business loan | business loans for start up business | 1600 |
Business loan | msme loan without collateral | 390 |
Business loan | types of business loan | 260 |
After identifying the top 5 blogs in each category, we used programmatic SEO for internal linking. We recommended including a trending blog snippet on all blog pages, which linked to all the trending blogs within the respective category.
For example, a home loan blog will have a trending blog snippet that contains the top 5 potential article links for the home loan category.
With this implementation, we were able to significantly increase internal linking to these high-potential blogs within just one day using Programmatic SEO
The Result
300%
Increased Organic Clicks & Impressions of specific blog pages
10 Positions
Improvement in Avg. Rankings of Targeted Blogs
We started seeing an improvement in clicks & impressions, the very next day the implementations were done.
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