SEO For FMCG

For FMCG businesses, conducting keyword research based on the search volume and user intent is of utmost importance. For instance, eCommerce FMCG businesses should focus on the search volume of their service or product-related search queries. This relates to both the customer intent and the search volume.

Having an SEO strategy built on these targeted keywords picked up smartly can shift the whole D2C context in your favor and help your websites rank much higher.

Any SEO strategy is built based on the existing shortcomings of your website, and how you can optimize them for better functionality. A complete website audit aims to highlight just that. There are many elements that are checked in a website SEO audit, such as meta information on webpages, internal linking, backlinks, schema markups, technical SEO, content gaps, URL structure, and much more. A website audit service provider like Infidigit can help you in checking everything on the audit checklist, and find how to improve the performance of your overall website.

A messy and uneven website structure can cause a lot of trouble in ranking your websites. The whole purpose of having an eCommerce website is to make it easy for the users to navigate and shop. Similarly, search engine crawlers also need a neat website structure to index and understand your website.

Having a defined hierarchy within your website for categories and products can take you a long way in refining your website structure. The website audit should help you in identifying how you can improve your site structure.

User experience has become one of the key determining factors for Google to rank websites. Search engines take a big cue from how users respond to their user journey in websites. If a user quickly bounces from your website, Google assumes the website did not meet their requirements or offered a bad user experience. Websites with high bounce rates are ranked lower as a result.

When a user stays on your website for longer, the search engines believe they had a good experience. Hence, making your website more user-friendly should also be a key part of your SEO strategy.

While crafting your SEO strategy, on-page optimization should be of key importance. FMCG websites often suffer from a poor on-page experience for crawlers and users alike. Elements like meta tags, title tags, subheadings, permalinks, URLs, image optimization, interlinking, and content optimization should be given a comprehensive analysis.

Obtaining high authority backlinks for your FMCG websites can do wonders for your rankings. To obtain good visibility from search engine algorithms, link building is an important SEO practice that you should incorporate into your digital marketing strategies. Not only do external links and backlinks send a signal to search engines about your content’s relevance, but they also improve your domain authority. Aim for trusted domains, external publications, FMCG influencers, and media channels to build links, and improve your domain authority.