1. Get the URL structure right
Having a well-structured URL is important for both SEO and user experience. From the SEO perspective, it is important that the website crawlers understand what your website is all about. And the right URL structure would ensure just that. The following are various aspects you must keep in mind while structuring the URL of your website:
- You must use a phrase that best fits/describes your business in the URL. Never ever forget to add keywords in your URL. Search Engine Indexing always looks for related keywords that are relevant to the video. You must not use underscores in your URL. Google recommends hyphens instead of underscores, as hyphens are treated as spaces between two words. For example, an optimized URL would look like this: “https://www.infidigit.com/blog/what-is-seo/”, whereas a non-optimized URL looks something like this: “https://www.infidigit.com/blog/what_is_seo/”.
- Avoid using dynamic URLs. It is always better that the URL remains the same with every reload as it allows the search engines to read the website better. These simple steps can significantly help you in elevating your SEO for OTT Platform.