Traya Case Study

How Traya Increase Its Revenue By 187% Via SEO

About Traya

Traya provides expert hair care solutions for all the problems related to hair and scalp. They provide scientific solutions to a stubborn problem that many people face. Traya is an ecommerce website selling a variety of hair care products and providing much needed information to people.

What was Traya looking for?

  • Increase organic users by 500% in twelve months
  • Increase organic sessions by 500% in twelve months

What Infidigit Provided them?

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Increase in organic users

In eight months of engagement, combined efforts by the Infidigit and Traya teams helped improve the organic users by 800%

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Increase in organic sessions

Due to constant content addition and technical implementation from Traya, the Infidigit team managed to increase the organic sessions by 600% for Traya’s website

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Keywords in top 10 position

In a span of eight months with combined efforts from team Infidigt and Traya we were able to rank 168 keywords in the top 10 position

How Did We Achieve These Results?

  • Website Migration
  • Creating Knowledge Hub
  • Technical SEO
  • On Page & Off Page SEO Optimization

Our 1st challenge was migrating tatva to traya. Website migration can result in significant traffic and revenue loss, which can last from a few weeks to several months if not planned and executed properly. With the help from Traya’s engineering team the migration was smooth enough to avoid any technical issues on the website.

In a constant effort to improve the brand recognition and organic traffic, Team Infidigit planned to create a knowledge hub around the hair care industry using the blogs section. With required support from Traya’s content writers, team Infidigit Managed to publish and rank a good amount of articles in a short span of time.

With the blog functionality in place, we had the first of many breakthroughs. The next step was to optimize the website to make it technically stable and make SEO friendly for future google updates. The implementation of structured data, mobile friendliness, website navigation, improving UI/UX, website loading optimization with core web vitals, and many more which helped us with a more optimized website.

On page & off page SEO forms the base of any SEO campaign. Infidigit team suggested several on page seo changes which helped us improve the overall SEO health score of the website. Changes like title tags, header tags, URL structure, internal linking, etc was implemented. Off-page consisted of getting links from external websites to increase the crawling, backlinks and Domain authority of the website.

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