How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO
The Client
Founded in 2019, Traya is an e-commerce website that provides expert hair care solutions for all the problems related to hair and scalp. It further provides online consultation and customized nutrition guidance to help consumers solve their hair issues with science-backed facts and solutions. The healthtech startup recently mops up $2.2M in a pre-series funding round.
We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.
Altaf Saiyed
Founder of Traya
The Objective
The primary objective of this campaign for Traya was to help it increase its revenue. Alongside that, there were two more goals which were:
- Increase organic users by 500% in twelve months
- Increase organic sessions by 500% in twelve months
The Challenge
Traya’s webpages were not compliant with Google’s algorithms, which is why the website health of the brand was not up to the mark. This was a major challenge in itself. Poor technical health issues such as duplication of product listing pages, lack of structured data, poor website navigation and poor blog layout had to be fixed first in order to drive organic traffic to the website through SEO.
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The Solution
All the above-stated challenges were countered by a well-laid strategy by Infidigit. This plan included four major points:
- Website Migration
- Creating Knowledge Hub
- Technical SEO
- On Page and Off Page Optimization
Website Migration
The primary challenge for Infidigit was migrating Tatva to Traya. Website migration can result in significant traffic and revenue loss, which can last from a few weeks to several months if not planned and executed properly. With the help from Traya’s engineering team the migration was smooth enough to avoid any technical issues on the website.
Creating Knowledge Hub
In a constant effort to improve the brand recognition and organic traffic, Infidigit planned to create a knowledge hub around the hair care industry using the blogs section. With required support from Traya’s content writers, Infidigit managed to publish and rank a number of articles in a short span of time.
Technical SEO
With the blog functionality in place, Infidigit had the first of many breakthroughs. The next step was to optimize the website to make it technically stable and SEO friendly for future Google updates. The implementation of structured data, mobile friendliness, website navigation, improving UI/UX, website loading optimization with core web vitals and many more, were optimized for better user experience.
On Page and Off Page Optimization
On page & off page SEO forms the base of any SEO campaign. Infidigit suggested several on page SEO changes which assisted in improving the overall SEO health score of the website. For that, changes in title tags, header tags, URL structure, internal links, etc. were implemented. Off-page consisted of getting links from external websites to increase the crawling, backlinks and domain authority of the website.
- Pro Tip
The Result
After successfully implementing all the strategies, the following results were observed:
- In eight months of engagement, Traya’s organic users showed a growth of 800%.
- Due to constant content addition and technical implementation from Traya, Infidigit managed to increase the organic sessions by 600% of the website.
- Within eight months, there were about 168 keywords ranking in the top 10 positions of the search results.
733%
Increase in organic users
584%
Increase in organic sessions
168
Keywords in top 10 position
- Do’s
- Do build internal links to distribute authority and improve discoverability.
- Do optimize images with proper alt tags, compression, and file naming.
- Do create high-quality, intent-aligned content that solves user needs.
- Don’ts
- Don’t forget to optimize for user signals like dwell time and bounce rate.
- Don’t leave orphan pages disconnected from the site’s link structure.
- Don’t use outdated SEO plugins or black-hat techniques to manipulate rank.
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