Walkway Shoes Case Study
How Walkway Shoes Increased Its Revenue
About Walkway Shoes
Walkway offers footwear at value-for-money prices in the mass market segment. This everyday fashion brand provides affordable footwear to men, women, and kids.
What were Walkway Shoes looking for?
- Reaching out to more users
- Increase in Sessions
What Infidigit Provided them?
Infidigit helped Walkway Shoes improve their revenue via an organic channel (SEO).
Infidigit helped Walkway Shoes to improve the sessions via an organic channel (SEO).
Infidigit helped Walkway Shoes to improve the users.
Infidigit helped Walkway Shoes to increase the page per session.
Infidigit helped Walkway Shoes to increase the e-commerce conversion rate.
Infidigit helped Walkway Shoes to increase the transaction.
Infidigit helped Walkway Shoes to increase the average order value.
How Did We Achieve These Results?
The website was audited using an extensive audit checklist on different parameters. The audit report defined a roadmap for technical SEO as per recommendations and their impact.
Technical fixes such as Updating Robots.txt file, Self-Referencing Canonical Tag, Sitemap, Caching Issue, Schema, Customer Reviews section, and Breadcrumb Optimization were performed. These implementations improved our overall technical SEO health score, which helped Google crawl, index, and rank the web page higher on SERPs.
Off-page optimization helps build a website's recognition and domain authority. Infidigit team built high-quality backlinks from external websites to increase the website’s online presence, crawling, backlinks, and domain authority.
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