Link Building Services

Link building is the process of getting relevant third party websites to link back to your website for driving referral traffic and increasing your website’s authority.

We create compelling content for our clients and help in its promotion through our extended network of influencers which include bloggers, publishers, digital PR, etc. We ensure the creation of relevant content which is shareable on social media and can thus aid in increasing social signals too.

Our team uses tools like SEMRush, Ahref, and Google Search Console to ensure that we get the most authoritative links for your website, track influencers in your industry to boost your posts on social media, disavow bad links, conduct blogger outreach campaigns and engage in digital PR.

Google has evolved its search ranking algorithms to weed out websites which engage in black hat link building strategies like creating link farms, with several irrelevant backlinks, to boost SEO. Google’s algorithms are giving higher rankings to those websites which have good content and quality backlinks from influential sources. Hence, creating a sustainable link building strategy is necessary if you have to build quality content, authoritative links, and influencer outreach to ensure better rankings.

Google’s algorithm ranks your website by scanning links from all sources which lead to your website. While doing a link building campaign you may have engaged in buying some links from third party websites, asking bloggers to link back to your website through blog comments, digital PR, etc. Not all of them would be high-quality links which do complete justice to your website’s reputation. Hence you can make such links as no-follow using rel=”nofollow” in the anchor tag of the hyperlink of your website’s HTML code.

There is no “one-size-fits-all” strategy and hence no predictable timeline for achieving success through a link building campaign. Time taken to achieve success depends on various factors which include the state of your website in terms of existing link juice, content quality, digital PR and investment in achieving objectives. However, in our experience, we have demonstrated success for our enterprise clients under Six months of starting the campaigns.

Getting a link to your website from a highly authoritative and relevant source results in a positive rub off – a vote of confidence, which is registered by Google’s search ranking algorithm. This results in increased credibility of your website around your industry, in Google’s eyes. Hence, a lot of such high-quality links to your website will increase your chances to get ranked on top for industry relevant keywords on searches. This makes link building very important for driving results through SEO.

After a detailed understanding of your business objectives, our teams will engage in researching for authoritative and industry relevant links for your website, creating quality content for web pages to support links, help in link promotion through our extended network of influencers which include bloggers, publishers, digital PR, etc. We ensure the creation of relevant content which is shareable on social media and can thus aid in increasing social signals too.

While the answer is quite subjective and is based on a number of factors, our primary focus is to build quality links and not quantity links. Getting a lot of links from low-quality websites wouldn’t do much good as compared to getting fewer links from high-quality websites. We will assess your website for its size, status quo on link building and competitiveness in the industry, before getting back to you with an approximation of the quantum of links we shall build for your website.

Internal links or inbound links are hyperlinks which direct website visitors from one page to another page on your website. An external link is a hyperlink which directs visitors from another website to your own website. The presence of internal links allows you to give the most important pages more link value than the lesser valuable ones, thus boosting SEO. High authority external links from industry relevant sources add credibility to your website, thus improving your chances of ranking higher on desired keywords.

Since link building is a very customer specific approach, there are no packaged proposals we offer our clients. Also, there is no predictable timeline for achieving success through a link building campaign. It depends on various factors which include overarching marketing objectives, the state of your website in terms of existing link juice, content quality, and digital PR. Campaigns may range from a few hundred dollars per month to a few thousand, depending on the aforementioned factors. Reach out to us (link) for a consultation and a quote for link building campaign for your website.