Secrets to Building a Strong Brand in a Competitive Industry?

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Secrets to Building a Strong Brand in a Competitive Industry?

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    Question :

    How could you build a brand in the competitive industry which is already ranking in every SCRP where you want to rank what would be your first six months plan?

    Answer :

    If I had to create a plan first thing I’ll go for the longest tale of keyword where the competition is the least now this are usually the keywords where the search volume is the least right maybe work on a keyword first in the first month which has a zero search volume nobody else is is targeting that keyword right take up that keyword and rank your website in the first month only okay you’ll get the confidence that at least for this keyword my website is ranking at number one I’m happy right and in most cases if your website is good even today it must already be ranking for a long tale really long tale keyword which at least you’ll get it from your search console now if that is happening and your search console you’re getting some clicks you’re already cleared that level of the first month. The next stage where you need to identify keywords with the least search volume so now let’s take a search volume of 100 and there is a keyword so then try to target that keyword if you’re not already ranking try to rank it in the first page or the top three positions so that would be the next step and that’s how you slowly and steadily start climbing the mountain right when you start climbing a mountain you don’t go and sit on top of the mountain on day one with an escalator what are you going to do on a track is you will start at a very basic journey and then you will climb the mountain right that’s the same thing which you need to do with SEO start with the lower search volumes and then move towards the higher search volume keywords and that would be the plan for the next six months as soon as you start clearing one one level you start working to the next level and next level in this case is the keywords with higher search volume plus you will have to ensure all the practices which you we spoke of over this last two days you’re implementing all the practices that also should be there as your plan for the first 6 months itself.

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    Secrets to Building a Strong Brand in a Competitive Industry?