Mastering Keyword to URL Mapping: Strategies and Best Practices

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Mastering Keyword to URL Mapping: Strategies and Best Practices

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    How to do keyword to URL mapping since many other people are also asked that I'll just take it up so keyword to URL mapping what will you have to do is there is a keyword list which you will create based on your keyword research?

    So let’s say you made a list of let’s say thousands of keywords that hey these are my thousand keywords which I want to rank on Google right and now what you need to do is you need to also map the URLs besides it now let’s say if you have keywords related to browsers let’s say and you decided that hey browsers I have this particular URL then for sari saree I have this particular URL now you came up to it you got a keyword called sari which is a different spelling for the keyword saree sari let’s say and you know that hey for this particular keyword what I need to do is the same URL which is there for saree has to also be targeted for the keyword sari so what you’ll do is next to that particular keyword saree which is saree and s-a-r-i at both those places what you’re going to do is you are going to keep that one single URL which is let’s say www.your right similarly what you’ll do is you’ll keep on making up that entire list and you will map that hey these are all the URLs which I want to rank business when doing this activity what will come up is we’ll come up to a situation where you will find that hey what some of the keywords which I want to Target I don’t have a proper landing page that’s the Insight when you’re making that Excel sheet you’ll start understanding that hey there are some keywords which do not have a URL and you will also find that hey I have some URLs which are present on the website where I’m not targeting any keywords so this is where that keyword to URL mapping activity helps it helps you understand that hey this particular thing has to match so that you can optimize each of your page for good keywords and ensure that hey the keywords which you want to optimize for as a landing page where the users can actually go right so you’ll use a plain simple spreadsheet Google spreadsheet or Excel both are fine.

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    Mastering Keyword to URL Mapping: Strategies and Best Practices