Reading Time: 4 mins What is Bounce Rate? Bounce Rate can be referred to as the percentage of visitors that leave a website without taking any…
Kaushal Thakkar
Kaushal Thakkar
Kaushal has developed award-winning search strategies for various organisations, ranging from large e-commerce websites to small and medium-sized businesses for over 17 years. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums (including various Google events), a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce.
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Reading Time: 3 mins Being new to inbound marketing means learning about several different terminologies and what their function is. One such term you may have…
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Reading Time: 5 mins The Internet has become an integral part of our lives, where everything we need is available at the touch of a button.…
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Digital MarketingThe Growth Genius Podcast
Episode 17 – How ALTBalaji Became One of The Most Popular OTT Platforms in India?
Reading Time: 2 mins Listen on your Podcast app In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at…
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Reading Time: 2 mins Listen on your Podcast app In episode #16, Raam Nayakar, the Director – Marketing: Customer Loyalty &…
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Reading Time: 4 mins What is Anchor Text? Anchor text is the hyperlink text on websites that you can click to move from one Web page…
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Reading Time: 3 mins SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to optimize your…
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Reading Time: 5 mins Listen on your Podcast app In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at…
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Reading Time: 4 mins Search Engine Result Pages or SERPs are the response provided to users for their searches by a search engine. In simple words,…
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Reading Time: 4 mins Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can teach you…
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Reading Time: 4 mins Listen on your Podcast app In episode #14, Affle’s Director – Business Development & Partnerships, Ankit Rawal,…
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Digital MarketingThe Growth Genius PodcastUser Experience
Episode 13 – Creating digital growth via exceptional user experience
Reading Time: 4 mins Listen on your Podcast app In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the…