Month: April 2020

Did You Know That Google Has Its Own SEO Team?

We are sure this question crossed your mind at least once – whether Google has its own team that handles SEO for them. Well, the answer is yes. There have been many instances where Google has spoken about its SEO team.  We may be inclined towards thinking that Google does not have to do anything …

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Google Makes It Free To List Products on Google Shopping

Until now, businesses that wanted to sell their products through ‘Google Shopping’ had to pay for shopping ads. Google, however, recently announced that it will now allow retailers to list their products on Google Shopping for absolutely free.  In what is a significant step taken by Google, Google Shopping will now allow organic results to …

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Infinite Scrolling – Issues & Fixes by Google’s Developer Advocate Martin Splitt

Infinite Scrolling was always a topic of discussion in the SEO community for its right way of implementation. To the benefits of its usage and comparison with other technologies like pagination, infinite scrolling persists to be spoken about. However, it has its own set of pros & cons, one of the negatives being the content …

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What you need to know about International SEO?

Business owners offering products/services internationally want their website to work in all targeted market locations. That is where they require International SEO to make their presence felt. International SEO is seen as quite complex and this is where most of the businesses fall short.  Unlike the common perception, International SEO can prove to be essential …

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7 Key Benefits of Local SEO

Digital marketing services are now both niche in focus and broad in terms of reach. Various agencies now provide specialized SEO services like penalty recovery, backlinks, local SEO services, content SEO  and even featured snippets. However, did you ever imagine what could be the reason for this shift? Well, it is because a lot of SEO agencies have …

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Importance of Digital Marketing: 14 Reasons why You Need Digital Marketing

A few years back, selling and buying online was considered a luxury. You might have laughed when anyone told you to reach your customers on the web and make a sale there. But before we go on telling you what is digital marketing and why it is important, let’s look at some numbers showing how …

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