SEO Basics

Reading Time: 5 mins In SEO, structured data refers to implementing some type of markup on a webpage. This provides additional details about the page’s contents.…

Reading Time: 5 mins The owners of businesses or blogs/websites these days are obsessed with search engine optimization or SEO. You too may have considered jumping…

Reading Time: 3 mins EAT SEO stands for Expertise-Authoritativeness-Trustworthiness SEO (Search Engine Optimisation). In short, it includes a set of on-page content standards or guidelines that…

Reading Time: 4 mins Google, the world’s most popular online search engine, processes nearly 63,000 search queries every single second of each day. This means that…

Reading Time: 4 mins Every year you might hear in the marketing world that Is SEO dead?  But the reality is No! SEO is, in fact,…

Reading Time: 5 mins SEO tools aren’t just for tracking or conducting research on keywords. You can also gain valuable insights into your competitors, and gauge…

Reading Time: 2 mins It is the first month of the year and the SEO community is already buzzing about intent research. It all started in…

Reading Time: 2 mins A recent Reddit thread included a question about optimizing audio-based websites featuring Podcasts and Audiobooks. Industry experts, including John Mueller, responded to…

Reading Time: 2 mins John Mueller, in his recent Webmaster hangout, gave a clear explanation of how Google uses H1, H2, H3 HTML headings in SEO.…

Reading Time: 4 mins An SEO strategy is a process of organizing a website’s content which helps search engines like Google to understand a user’s intent…

Reading Time: 4 mins Google RankBrain Update Launch date: October 26, 2015 Reason why RankBrain update was rolled out: Lack of query-specific relevance features, irrelevant/shallow content,…

Reading Time: 3 mins Google Hummingbird Update Launch Date: August 20, 2013 Reason why Hummingbird Update was rolled out: Keyword stuffing & low-quality content How Hummingbird…