Month: November 2020

What Are LSI Keywords & Its Importance in SEO

Introduction Businesses all over the world use various SEO techniques to improve their ranking online. SEO professionals use many tricks to aid this process, and one of those tricks is using latent semantic indexing (LSI) keywords. This technique remains highly underutilized in the SEO domain despite it being quite effective. What are LSI Keywords? Latent …

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SEO Testing – 6 Tips to Effectively Utilize SEO Testing

SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to optimize your website for the search engines. This process is basically trying out new ways to discover the most effective methods of enhancing your SEO strategies and garner the best results out of them. Essentially, …

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What are Sitelinks & Why is it Important?

Sitelinks are the additional links visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The primary purpose of sitelinks is to help users seamlessly navigate through your website. Here’s an example: Sitelink extensions, similar in …

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Episode 15 – Creating digital growth for FMCG brands

Listen on your Podcast app                  In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands. About the Growth Genius: Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives …

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