SEO Testing – 6 Tips to Effectively Utilize SEO Testing

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

SEO Testing – 6 Tips to Effectively Utilize SEO Testing

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    SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to optimize your website for the search engines. This process is basically trying out new ways to discover the most effective methods of enhancing your SEO strategies and garner the best results out of them.

    Essentially, this process involves various types of SEO tests for websites. These include checking the meta tags in SEO, evaluating the number of clicks and impressions, click-through rates, and much more. This process is beneficial for businesses in ranking their webpages high on SERPs, using various techniques like image optimization.

    Why Run SEO Tests?

    SEO testing is very imperative for businesses to find out what SEO strategies are actually working and generating impactful results for them. Google’s algorithms have over 200 ranking factors which determine how well websites rank on the search engine. Multiple algorithms work in a union to generate the overall ranking of any webpage or website.

    This is why businesses must avail SEO services from an established and proven SEO company like Infidigit. Knowing the latest trends, and ins & outs of the SEO domain helps an SEO company to generate better SEO strategies and results for you.  

    The intrinsic nature of Google’s algorithms for ranking expands to different niches in different ways. For instance, there are different factors for ranking used by travel websites than the ones used by healthcare websites.

    SEO testing is a process that can help businesses in discovering these factors and leveraging them to their advantage. This helps businesses in overtaking their competitors and ranking higher by doing what the competitors are doing in a superior way.

    Various processes like website audits are used to carry out SEO testing by companies. This helps them in finding out the areas their website might be lacking in, and have the room for improvement. Companies like Infidigit, which offers SEO audit services, can be very helpful in finding these metrics out and optimizing them to ensure healthy SEO for your website, and subsequently, better rankings.

    Few SEO Tests to Run / Tips to Effectively Utilize SEO Testing

    • Changes in Titles & Meta Descriptions

    Title tags and meta descriptions are a big deal for the users, as they are confronted with different titles and descriptions on the SERPs and then on your actual webpage. Hence, it is imperative to evaluate the length, keyword presence, and impact of your title tags and meta descriptions after running a website SEO test to generate organically good traffic.

    • Changes in Header Tags

    Header tags are crucial in making an impactful first impression on a user. But that’s not the only thing they’re helpful in. Header tags also inform the search engines about the main subject and type of content on your webpage. H1, H2, H3, and H4 tags help search engines in comprehensively evaluating the content on your webpage, and increasing its ranking on SERPs.

    • Changes in Date Stamp

    Removing the date stamps from the URLs of previously published blogs can be very helpful in improving their ranking. For instance, if you have a permalink to a blog you published 2 years ago, changing the permalink settings might cause a redirect error. However, efficiently removing the date stamp from the metadata might improve your webpage’s ranking significantly, if done right.

    • Changes in Content Copy

    Making changes in the content copy of your webpages can be equally effective. Using the skyscraper technique, you can improve the quality of your already existing content, and optimize the internal and external linking in the content to generate more clicks.

    • Adding Images

    Visual representation of the content can be eye-catching and a very effective way of getting the interest of the users. However, you must also carry out image optimization to ensure that your webpage’s loading time is as optimized for the users as possible.

    • Adding Videos

    Videos are the most consumed form of content in today’s age. You can leverage this fact and start adding relevant videos that relate to the content on your webpages. Google’s algorithms will also consider this while ranking your webpages.

    Conclusion

    SEO testing is one of the most important processes that businesses must carry out to ensure that their SEO strategies are working in their favour. Availing the SEO services of a competent company like Infidigit can make this process much more seamless and effective.

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    5 thoughts on “SEO Testing – 6 Tips to Effectively Utilize SEO Testing”

    1. It was very useful article. The tips that were mentioned are very useful and helpful. By this article we can get to know a great deal about SEO testing and why is it important.

    2. Avatar
      Manufacturing ERP

      SEO testing is very important practice to understand and analyze the site performance. This blog very well conveys that.

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