If you are asking “what is a long-tail keyword?” we would begin with urging you not to be misled by the name. Long-tail keywords have nothing to do with the length of keywords, how specific they are or how likely they are to convert visitors to the website. These keywords are words or phrases with lower search volumes. They are targeted towards niche segments and are very specific to their purpose.
What are long-tail keywords?
Whenever you are performing a keyword research in your targeted domain on the internet, you can find a sleuth of keywords with their search volumes. In their graphical representation, you would see the most popular keywords at the top and the lesser popular keywords at the tail-end. This graph’s shape would resemble that of a dragon, and the most popular keywords would be at or near the head of the dragon (near the top of the chart). Hence, they are called “head keywords”. These keywords are almost always short in length. For example, if you are looking for tools for SEO, then “SEO tools” would be one of the head keywords.
However, head keywords account for a very small percentage of keywords in the searches carried out on the web. Most of the searches performed by the users are more specific, and usually contain keywords from the “tail-end” of the dragon in the graph. These terms are very specific and usually longer than head keywords, hence the name “long-tail keywords”. For example if you are specifically looking for SEO tools required for Facebook, then the long-tail keyword would be “SEO tools for Facebook”. Now that you know what a long-tail keyword, let us delve into why they are important.
Why are long-tail keywords important for SEO?
Long-tail keywords can drive enormous amounts of traffic to your website thus increasing your revenue. It can improve your SERP ranking because it makes the search specific and the more specific (or longer) a search item is, the more likely users are to use it.
Moreover, the users who are searching for specific terms are more likely to engage and buy your products or services. This is why focusing on long-tail keywords is important for your SEO strategies. Using long-tail keywords tools, you can focus on finding your niche audience.
A long term advantage of these keywords is that they remain largely unchanged for much longer than some other keywords. The popularity of keywords often depends on search trends. This can significantly affect their effectiveness in terms of SERP rankings. Long-tail keywords, however, are known to be more consistent and relevant for much longer. Additionally, these keywords are also less susceptible to be overtaken by similar long-tail keywords in the same domain. This means businesses can capitalise on the keywords that they know will remain relevant for much longer, and continue to generate organic traffic for their Web pages.
How to Find Long-Tail Keywords?
1 Google Autocomplete Search
One of the most convenient ways to search for long-tail keywords is to use Google autocomplete. Begin typing keywords related to whatever you want to search into the Google search box. Google will pick up from there and display several autocomplete suggestions. These autocomplete suggestions are, in most cases, very specific, and also less frequently searched. Moreover, you can also look at the “people also asked for” section on the SERP to find specific search terms that can be used as long-tail keywords.
2 Google Searches Related to
The “Searches related to” area at the bottom of a Google SERP lists out the other searches in the same domain. These searches tell you what other types of specific searches are being carried out under the same broad topic. This process is a bit time-consuming but can help you find other, popular and definitive search terms under the broader umbrella topic.
3 Answer the Public
This is a long-tail keywords tool that can help you streamline the process of finding specific search terms. This tool is very efficient in visualizing the autocomplete suggestions and search questions in the form of an image. This helps businesses find the most relevant keywords for themselves, rather than going through the mechanical process of finding it on Google through manual searches.
When you are able to use long-tail keywords and common keywords together, you will be able to monitor the most common and relevant search queries from your audience. However, you would still need to capture data related to the volume of the keywords in order to figure out the best ones to use for optimizing your Web page. This is where other tools like Ahrefs and Ubersuggest can help you.
4 People Also Ask
As mentioned already, this section is very helpful in finding out the alternate searches being carried out for the same topic. It can be very helpful in discovering different types of search terms and evaluating which one is searched more using keyword research tools. You can choose the search terms with more search volumes by utilizing this section on Google’s SERPs for your topic.
Finding long-tail keywords can be an excruciating process and can prove to be ineffective if not done properly. Hence, businesses should avail professional SEO services from competent companies like Infidigit for finding these hidden gems, as they are more proficient and experienced in tapping into the search engines’ patterns and finding the most relevant search terms related to your business.
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