Ryan Lobo

Ryan is an SEO Analyst at Infidigit who keeps track of the latest SEO trends. He holds an MA in English Honours from SPPU & B.Ph from the Salesian University of Rome. Having an experience of teaching the underprivileged children for 4 years, he now sees himself as pursuing his career in digital marketing

All About the June 2019 Core Update That Shook the SEO World

June 2019 Core Update  Launch Date: June 3-8, 2019 This June 2019, a core update was pre-announced it focused more on correcting the way Google’s search algorithm evaluated links. The expertise, domain authority and the trustworthiness (E-A-T) of sites’ inbound links were given more weightage. A fix for detecting user sentiments came into the picture …

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Google Announces New Feature in its Google My Business Service

Google recently updated its Google My Business listings service. This update would help service-based business in the US to specify the type of services they provide to their customers. A Business owner can select from a wide range of services listed on Google my Business. For example, a plumber may see something related to his …

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Google RankBrain Algorithm Update

Google RankBrain Update Launch date: October 26, 2015 Reason why RankBrain update was rolled out: Lack of query-specific relevance features, irrelevant/shallow content, poor UX How RankBrain Update works: Is RankBrain update a part of Google’s Hummingbird algorithm? The answer is ‘Yes’. RankBrain update is considered as the third most important signal contributing to the search …

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Google Says “It is Impossible to Index the Entire Web”

John Mueller, in his recent tweet, said that he personally dislikes the word ‘impossible’ but technically, it seems to be true. He noted that it really is impossible for Google to index the whole web. This came to light when someone on Twitter raised a question as to why Google does not index all the …

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Google’s John Mueller Advises Against Blindly Following the SEO Practices of Big Sites

Google’s John Mueller recently said that webmasters/SEOs must not blindly follow the SEO practices of big sites. This topic was raised in a Reddit thread that referenced Google’s advice that canonical pages should point a canonical tag at themselves during pagination. In contrast, big sites point a canonical tag to the first page in a …

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