Pay Per Click

The Ultimate Guide on PPC Blogs to Diversify Your Traffic. Checkout the best PPC Blogs to boost your knowledge.

Paid Social vs Paid Search – The Definitive Guide

We all wish that we had unlimited budgets for online marketing. The truth is, even if we did, would it really result in meaningful consumer conversion? The answer to that is a resounding no. In today’s ever-evolving digital landscape, brands should be looking at ingenious ways of drawing a consumer’s attention. It is crucial for …

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Negative Keywords—A Comprehensive Guide

Paid advertising and digital marketing campaigns can bring brilliant solutions and results for businesses in generating revenue, increasing brand awareness, and much more. To achieve this kind of success, it is crucial to target specific keywords that are relevant to your campaign and goals. However, not every keyword is equal. You definitely would not want …

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Boost Your Sales with Search Retargeting

Want to reach many potential customers while staying on budget? Learn more about search retargeting and site retargeting and reach out to more customers needing your products, services, or solutions to increase your sales. What is Search Retargeting? Search retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to …

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Ad Groups – Best Practices and Effectively Creating Your Campaign

What is an Ad group in Google Adwords?  An Ad Group is a container for the keywords that you have finalized for your marketing campaigns. Ad groups help in creating comprehensive marketing campaigns that can drive traffic to your business and bring in leads in a cost-effective way.  Ad groups, hence, are one of the …

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What is Quality Score and How it’s Calculated?

Ads are a popular form of content that users consume, especially when they have to buy something. But how do search engines decide which ad gets noticed and which does not? Read on to find out. What is Quality Score?  Search engines display ads on their webpages in exchange for the advertisers paying them for …

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