In a recent John Mueller Webmaster Hangout, an individual posted an interesting question on where to insert JSON-LD Structured Data. In response to it, Google’s John Mueller responded “JSON-LD structured data can be either in the <head> or the <body> of the page” Here is the detailed question and answer for your reference:

Insert JSON-LD Structured Data

Question:

“Is it possible to insert JSON structured data at the bottom of the <body> instead of <head>? It seems to work fine for many websites.”


John Mueller’s Answer:

“JSON-LD is not interleaved with user visible text which makes nested data items easier to express. Hence, the JSON-LD Structured data can be either in the head or the body of the page”

Key Learnings:

  • JSON-LD Structured Data can be added in either <head> or <body> of the page
  • JSON-LD is not interleaved with user visible text which makes nested data item easier to express

Watch the Google Webmaster Call recording:

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