Top YouTube Searches

Nitin Vishwakarma is a Digital Growth Manager with a strong focus on SEO. He has amassed over six years of experience in the digital marketing field. Nitin’s career journey includes roles at prominent companies such as Infidigit, Digital Refresh Networks, Logic loop, and Chisel karft. He has contributed his expertise to various domains, including business development and e-commerce. His insights and contributions are also showcased through articles he’s written, such as “Top 4 Home Healthcare Providers in the UAE. In

Top YouTube Searches

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    Do you know what people are searching for on YouTube in 2024?

    YouTube has 2.49 billion monthly logged-in users, making it the second-biggest search engine globally. Some reports suggest that it processes more than 3 billion searches a month. These are big numbers and worth exploring what people search on YouTube. 

    Top YouTube searches at any given time tend to follow a mixture of what’s trending and evergreen content. Within the vast expanse of the platform’s content ecosystem, trending keywords on YouTube recommend individuals a variety of videos driven by personal interests and regional trends. To get further clarity about this claim, take a look at the top searches on the platform globally:

    This brings us back to our opening query – what are people searching on YouTube in 2024? The answer is given below, beginning with trending searches from India. 

    Jump on to the –
    Top 50 YouTube Searches in USA
    Top 20 YouTube Searches in India
    YouTube Users Growth from 2010 to 2023
    YouTube Demographics Worldwide
    Video Platform Used By Marketers
    User’s of YouTube’s Competition

    Top 100 YouTube Searches Worldwide

    Sr. NoSearch TermNo. of Searches on YouTube (in Million)
    1bts16.72
    2pewdiepie16.50
    3asmr14.66
    4billie eilish13.80
    5baby shark12.11
    6old town road10.46
    7music10.23
    8badabun10.19
    9blackpink9.58
    10fortnite9.12
    11minecraft8.54
    12pewdiepie vs t series8.25
    13peliculas completas en español8.22
    14senorita8.20
    15ariana grande7.60
    16alan walker7.01
    17tik tok6.92
    18musica6.78
    19wwe6.72
    20calma6.57
    21bad bunny6.46
    22eminem6.45
    23queen6.44
    24ed sheeran6.10
    25peppa pig6.01
    26despacito5.69
    27la rosa de guadalupe5.65
    28taki taki5.44
    29enes batur5.42
    30michael jackson5.08
    31songs5.04
    32t series4.95
    33maluma4.86
    34bad guy4.81
    35markiplier4.77
    36taylor swift4.71
    37ozuna4.67
    38nightcore4.62
    39paulo londra4.61
    40karaoke4.54
    41james charles4.53
    42YouTube4.47
    43imagine dragons4.47
    44dance monkey4.47
    45twice4.39
    46roblox4.38
    47free fire4.37
    48gacha life4.36
    49post malone4.27
    50justin bieber4.15
    51felipe neto4.13
    52bruno mars4.13
    537 rings4.07
    54china4.01
    55doraemon3.92
    56anuel3.90
    57kill this love3.84
    58jacksepticeye3.78
    59maroon 53.77
    60joe rogan3.76
    61game of thrones3.76
    62marshmello3.74
    63linkin park3.74
    64david dobrik3.71
    65bohemian rhapsody3.70
    66squeezie3.64
    67lady gaga3.64
    68aaj tak live3.58
    695 minute crafts3.54
    70cardi b3.54
    71geo news live3.53
    72музыка3.51
    73selena gomez3.45
    74coldplay3.44
    75dantdm3.43
    76lofi3.42
    77anuel aa3.42
    78rihanna3.40
    79drake3.39
    80dross3.39
    81los polinesios3.38
    82rap3.37
    83shawn mendes3.30
    84cocomelon3.29
    85sia3.29
    86song3.22
    87slime3.22
    88dua lipa3.22
    89con calma3.21
    90funny videos3.19
    91mikecrack3.18
    92vegetta7773.15
    93pubg3.05
    94avengers endgame3.04
    95movies3.04
    96soolking3.04
    97believer3.01
    98gta 53.00
    99romeo santos3.00
    100katy perry2.99

    Source – Ahrefs

    Top 50 YouTube Searches in USA

    As of February 2024, YouTube videos appear on SERPs with over 791.3 million search queries in the United States alone. This shows a clear demand for the platform and its content. A look at American users’ search queries, and you see diverse preferences, from entertainment to education. Get a glimpse at the trending keywords on YouTube for the region to understand this diversity better:

    Sr. NoSearch TermNo. of Searches on YouTube in US
    (in Million)
    1pewdiepie4.57
    2asmr4.04
    3music3.35
    4markiplier2.97
    5old town road2.50
    6billie eilish2.36
    7pewdiepie vs t series2.18
    8fortnite2.01
    9david dobrik2.01
    10jacksepticeye1.96
    11joe rogan1.92
    12james charles1.85
    13baby shark1.84
    14bts1.65
    15dantdm1.65
    16snl1.57
    17game grumps1.40
    18cnn1.38
    19wwe1.35
    20lofi1.32
    21minecraft1.29
    22shane dawson1.22
    23fox news1.19
    24msnbc1.16
    25mrbeast1.16
    26fgteev1.13
    27ssundee1.13
    28lofi hip hop1.12
    29t series1.11
    30gacha life1.09
    31stephen colbert1.07
    32flamingo1.05
    33ariana grande1.05
    34nightcore0.99
    35songs0.95
    36jake paul0.94
    37lazarbeam0.92
    38tyt0.91
    39eminem0.90
    40taylor swift0.89
    41post malone0.89
    42vanossgaming0.89
    43memes0.87
    44jeffree star0.86
    45trump0.85
    46study music0.84
    47cardi b0.83
    48juice wrld0.81
    49game of thrones0.81
    50espn0.80

    Source – Ahrefs

    Top 20 YouTube Searches in India

    India has the highest number of YouTube users in the world, with over 462 million accounts. Considering the vast diversity in languages and cultures within this region, it will be reflected in their user preferences on the platform. To know more about India’s most searched topics on YouTube, check out the following list:

    #KeywordNo. of Searches on YouTube in India
    (K - Thousand)
    1wwe764 K
    2ashish chanchlani682 K
    3punjabi songs669 K
    4dynamo gaming632 K
    5carryminati626 K
    6pewdiepie618 K
    7bb ki vines616 K
    8t series544 K
    9pubg512 K
    10tom and jerry485 K
    11emiway bantai481 K
    12study iq478 K
    135 minute crafts465 K
    14amit bhadana406 K
    15stand up comedy403 K
    16mumbiker nikhil402 K
    17bts270 K
    18tik tok237 K
    19free fire163 K
    20baby shark95 K

    YouTube Users Growth from 2010 to 2023

    YearUsers (bn)Growth %
    20100.2 billion-
    20110.5 billion1.50
    20120.7 billion2.50
    20131 billion4.00
    20141.1 billion4.50
    20151.3 billion5.50
    20161.5 billion6.50
    20171.6 billion7.00
    20181.8 billion8.00
    20192 billion9.00
    20202.3 billion10.50
    20212.5 billion11.50
    20222.6 billion12.00
    20232.7 billion12.50

    Source – businessofapps

    YouTube Demographics Worldwide

    • 53.9% of worldwide YouTube users are male.
    • 46.1% of worldwide YouTube users are female.
    • 81% of United States adults use YouTube.
    • 82% of United States male adults use YouTube.
    • 80% of United States female adults use YouTube.
    • 95% of 18-29 year olds in the United States use YouTube.
    • 91% of 30-49 year olds in the United States use YouTube.
    • 49% of 65+ year-olds in the United States use YouTube.
    • 62% of United States of YouTube users say they visit the site daily.
    • 37% of Millennials aged 18-34 are binge-watch YouTube daily.
    • YouTube services are available in more than 100 nations.

    Video Platform Used By Marketers

    YouTube made $31.51 billion in worldwide ad revenue in 2023, an 8% jump from the 2022 revenue of $29.2 billion. Channel owners get a share of this revenue via the YouTube Partner Program. However, many channels have leveraged their popularity for brand building outside the platform creating additional revenue sources. Popular examples include Mr. Beast and the comedic duo Rhett and Link, using their YouTube fame to start brands like MrBeast Burger and the Mythical Society, respectively. Most brands also choose to have a presence on the platform to capitalise on its massive user base. For example, the Indian record label T-series is the most subscribed YouTube channel globally.

    #ChannelPercentage
    1YouTube Video0.55
    2Facebook Video0.49
    3Instagram Stories0.46
    4Facebook stories0.32
    5Instagram Feed Video0.29
    6I do not use Video0.18
    7Linkedin Video0.15
    8IGTV Video0.15
    9Twitter Video0.12
    10YouTube Stories0.05
    11TikTok Video0.03

    User of YouTube’s Competition

    A Google report states that YouTube Shorts had more views from monthly logged-in users than videos on TikTok and Instagram Reels. Viewership jumped over 500 million users in two years. These YouTube competitors still vie for digital dominance, offering alternatives to the video giant.

    No.NameLaunchedMonthly active users
    1Facebook20043.07 billion
    2YouTube20052.49 billion
    3WhatsApp20092 billion
    4Instagram20102 billion
    5WeChat20111.31 billion
    6TikTok20161.22 billion
    7LinkedIn2003930 million
    8Telegram2013800 million
    9Snapchat2011750 million
    10Douyin2016730 million

    Source – Wikipedia

    What Is The Most Searched Thing On YouTube?

    From the data gathered so far this year, we can say that topics like ASMR and music were searched for the most recently. Game clips, streaming, and news are three topics that follow closely behind.

    As for the most searched thing on YouTube, the honor goes to the K-pop band BTS, who had a mindblowing 16.72 million searches on YouTube so far this year. Pewdiepie and Billie Eilish are the other two personalities who were searched for over 10 million times on YouTube so far this year, with ASMR being the only topic with over 10 million searches.

    Conclusion

    In conclusion, exploring the list of top YouTube searches unveils a dynamic digital landscape shaped by user interests and cultural nuances. From understanding YouTube SEO tools to optimize content discovery to analyzing trends driving the growth of the most subscribed YouTube channels, it’s evident that YouTube remains a cornerstone of online engagement. Across regions and platforms, from the USA to India, marketers harness its power amidst competition from alternative platforms. This wealth of data offers invaluable insights for content creators, marketers, and researchers, shaping the future of digital content consumption and audience engagement.

    You might also like:

    Top Tech Channels on YouTube
    Top YouTube Music Channels
    Top Gaming Channels on YouTube
    Top YouTube Cooking Channels
    Top Beauty Channels on YouTube

    Article Contributor – Anirban Bhattacharjee

    Last Updated On 12 April 2024

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    Top Youtube Searches

    Top YouTube Searches