Top YouTube Searches

Nitin Vishwakarma is a Digital Growth Manager with a strong focus on SEO. He has amassed over six years of experience in the digital marketing field. Nitin’s career journey includes roles at prominent companies such as Infidigit, Digital Refresh Networks, Logic loop, and Chisel karft. He has contributed his expertise to various domains, including business development and e-commerce. His insights and contributions are also showcased through articles he’s written, such as “Top 4 Home Healthcare Providers in the UAE.” In

Top YouTube Searches

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.

    5
    (1)

    Do you know what people are searching for on YouTube in 2024?

    YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. 

    This brings us back to our opening query – what are people searching on YouTube in 2024? The answer is given below, beginning with trending searches from India. 

    Jump on to the –
    Top 50 YouTube Searches in USA
    Top 20 YouTube Searches in India
    YouTube Users Growth from 2010 to 2023
    YouTube Demographics Worldwide
    Video Platform Used By Marketers
    User’s of YouTube’s Competition

    Top 100 YouTube Searches Worldwide

    Sr. NoSearch TermNo. of Searches on YouTube (in Million)
    1bts16.72
    2pewdiepie16.50
    3asmr14.66
    4billie eilish13.80
    5baby shark12.11
    6old town road10.46
    7music10.23
    8badabun10.19
    9blackpink9.58
    10fortnite9.12
    11minecraft8.54
    12pewdiepie vs t series8.25
    13peliculas completas en español8.22
    14senorita8.20
    15ariana grande7.60
    16alan walker7.01
    17tik tok6.92
    18musica6.78
    19wwe6.72
    20calma6.57
    21bad bunny6.46
    22eminem6.45
    23queen6.44
    24ed sheeran6.10
    25peppa pig6.01
    26despacito5.69
    27la rosa de guadalupe5.65
    28taki taki5.44
    29enes batur5.42
    30michael jackson5.08
    31songs5.04
    32t series4.95
    33maluma4.86
    34bad guy4.81
    35markiplier4.77
    36taylor swift4.71
    37ozuna4.67
    38nightcore4.62
    39paulo londra4.61
    40karaoke4.54
    41james charles4.53
    42YouTube4.47
    43imagine dragons4.47
    44dance monkey4.47
    45twice4.39
    46roblox4.38
    47free fire4.37
    48gacha life4.36
    49post malone4.27
    50justin bieber4.15
    51felipe neto4.13
    52bruno mars4.13
    537 rings4.07
    54china4.01
    55doraemon3.92
    56anuel3.90
    57kill this love3.84
    58jacksepticeye3.78
    59maroon 53.77
    60joe rogan3.76
    61game of thrones3.76
    62marshmello3.74
    63linkin park3.74
    64david dobrik3.71
    65bohemian rhapsody3.70
    66squeezie3.64
    67lady gaga3.64
    68aaj tak live3.58
    695 minute crafts3.54
    70cardi b3.54
    71geo news live3.53
    72музыка3.51
    73selena gomez3.45
    74coldplay3.44
    75dantdm3.43
    76lofi3.42
    77anuel aa3.42
    78rihanna3.40
    79drake3.39
    80dross3.39
    81los polinesios3.38
    82rap3.37
    83shawn mendes3.30
    84cocomelon3.29
    85sia3.29
    86song3.22
    87slime3.22
    88dua lipa3.22
    89con calma3.21
    90funny videos3.19
    91mikecrack3.18
    92vegetta7773.15
    93pubg3.05
    94avengers endgame3.04
    95movies3.04
    96soolking3.04
    97believer3.01
    98gta 53.00
    99romeo santos3.00
    100katy perry2.99

    Source – Ahrefs

    Top 50 YouTube Searches in USA

    Sr. NoSearch TermNo. of Searches on YouTube in US
    (in Million)
    1pewdiepie4.57
    2asmr4.04
    3music3.35
    4markiplier2.97
    5old town road2.50
    6billie eilish2.36
    7pewdiepie vs t series2.18
    8fortnite2.01
    9david dobrik2.01
    10jacksepticeye1.96
    11joe rogan1.92
    12james charles1.85
    13baby shark1.84
    14bts1.65
    15dantdm1.65
    16snl1.57
    17game grumps1.40
    18cnn1.38
    19wwe1.35
    20lofi1.32
    21minecraft1.29
    22shane dawson1.22
    23fox news1.19
    24msnbc1.16
    25mrbeast1.16
    26fgteev1.13
    27ssundee1.13
    28lofi hip hop1.12
    29t series1.11
    30gacha life1.09
    31stephen colbert1.07
    32flamingo1.05
    33ariana grande1.05
    34nightcore0.99
    35songs0.95
    36jake paul0.94
    37lazarbeam0.92
    38tyt0.91
    39eminem0.90
    40taylor swift0.89
    41post malone0.89
    42vanossgaming0.89
    43memes0.87
    44jeffree star0.86
    45trump0.85
    46study music0.84
    47cardi b0.83
    48juice wrld0.81
    49game of thrones0.81
    50espn0.80

    Source – Ahrefs

    Top 20 YouTube Searches in India

    #KeywordNo. of Searches on YouTube in India
    (K - Thousand)
    1wwe764 K
    2ashish chanchlani682 K
    3punjabi songs669 K
    4dynamo gaming632 K
    5carryminati626 K
    6pewdiepie618 K
    7bb ki vines616 K
    8t series544 K
    9pubg512 K
    10tom and jerry485 K
    11emiway bantai481 K
    12study iq478 K
    135 minute crafts465 K
    14amit bhadana406 K
    15stand up comedy403 K
    16mumbiker nikhil402 K
    17bts270 K
    18tik tok237 K
    19free fire163 K
    20baby shark95 K

    YouTube Users Growth from 2010 to 2023

    YearUsers (bn)Growth %
    20100.2 billion-
    20110.5 billion1.50
    20120.7 billion2.50
    20131 billion4.00
    20141.1 billion4.50
    20151.3 billion5.50
    20161.5 billion6.50
    20171.6 billion7.00
    20181.8 billion8.00
    20192 billion9.00
    20202.3 billion10.50
    20212.5 billion11.50
    20222.6 billion12.00
    20232.7 billion12.50

    Source – businessofapps

    YouTube Demographics Worldwide

    • 53.9% of worldwide YouTube users are male.
    • 46.1% of worldwide YouTube users are female.
    • 81% of United States adults use YouTube.
    • 82% of United States male adults use YouTube.
    • 80% of United States female adults use YouTube.
    • 95% of 18-29 year olds in the United States use YouTube.
    • 91% of 30-49 year olds in the United States use YouTube.
    • 49% of 65+ year-olds in the United States use YouTube.
    • 62% of United States of YouTube users say they visit the site daily.
    • 37% of Millennials aged 18-34 are binge-watch YouTube daily.
    • YouTube services are available in more than 100 nations.

    Video Platform Used By Marketers

    #ChannelPercentage
    1YouTube Video0.55
    2Facebook Video0.49
    3Instagram Stories0.46
    4Facebook stories0.32
    5Instagram Feed Video0.29
    6I do not use Video0.18
    7Linkedin Video0.15
    8IGTV Video0.15
    9Twitter Video0.12
    10YouTube Stories0.05
    11TikTok Video0.03

    User of YouTube’s Competition

    No.NameLaunchedMonthly active users
    1Facebook20043.07 billion
    2YouTube20052.49 billion
    3WhatsApp20092 billion
    4Instagram20102 billion
    5WeChat20111.31 billion
    6TikTok20161.22 billion
    7LinkedIn2003930 million
    8Telegram2013800 million
    9Snapchat2011750 million
    10Douyin2016730 million

    Source – Wikipedia

    Article Contributor – Anirban Bhattacharjee

    How useful was this post?

    5 / 5. 1

    Leave a Comment


    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article

    Top Youtube Searches

    Top YouTube Searches