Understanding Search Trends on YouTube
In 2025, YouTube continues to be a leading platform for global entertainment, with top searches including ASMR, Kendrick Lamar, BTS, MrBeast, and Donald Trump reflecting a strong interest in diverse content. With over 2.49 billion monthly users and 122 million daily active participants, YouTube is a hub for discovering trending topics.
The platform hosts 3.9 billion videos, with 500 hours of new content uploaded every minute, catering to a broad audience with a common age group of 25-34 years. These impressive numbers highlight the potential for businesses to leverage SEO services for increased visibility.
Top YouTube Searches often feature a mix of trending topics and evergreen content, shaped by user preferences and regional interests. The platform’s extensive content ecosystem showcases trending keywords that suggest a variety of videos tailored to individual interests and regional preferences. To further explore this idea, let’s examine the most popular searches on YouTube globally.
This brings us back to our initial question: what are people searching for on YouTube in 2025? The following insights begin with worldwide trending searches.
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Top 50 YouTube Searches in USA
Top 50 YouTube Searches in India
YouTube Users Growth from 2010 to 2023
YouTube Demographics Worldwide
Video Platform Used By Marketers
User’s of YouTube’s Competition
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Top 100 YouTube Searches Worldwide (Updated June 2025)
| Sr. No. | Search Term | No. of Searches |
|---|---|---|
| 1 | asmr | 48,000,000 |
| 2 | mangu | 28,000,000 |
| 3 | song | 25,000,000 |
| 4 | mrbeast | 22,000,000 |
| 5 | karaoke | 21,000,000 |
| 6 | music | 20,000,000 |
| 7 | songs | 17,000,000 |
| 8 | minecraft | 16,000,000 |
| 9 | eurovision 2025 | 15,000,000 |
| 10 | gta 6 | 15,000,000 |
| 11 | phonk | 14,000,000 |
| 12 | pretty little baby | 14,000,000 |
| 13 | lofi | 13,000,000 |
| 14 | f1 | 13,000,000 |
| 15 | asmongold | 13,000,000 |
| 16 | nba | 13,000,000 |
| 17 | tmkoc | 12,000,000 |
| 18 | mr beast | 12,000,000 |
| 19 | aaj tak live | 12,000,000 |
| 20 | sidemen | 11,000,000 |
| 21 | podcast | 11,000,000 |
| 22 | musica | 11,000,000 |
| 23 | linkin park | 11,000,000 |
| 24 | wwe | 11,000,000 |
| 25 | bad bunny | 11,000,000 |
| 26 | gta 6 trailer | 11,000,000 |
| 27 | expedition 33 | 10,000,000 |
| 28 | gnarly | 10,000,000 |
| 29 | grow a garden | 10,000,000 |
| 30 | eminem | 9,900,000 |
| 31 | eşref rüya | 9,800,000 |
| 32 | coryxkenshin | 9,500,000 |
| 33 | tn en vivo | 9,300,000 |
| 34 | dhruv rathee | 9,300,000 |
| 35 | movie | 9,000,000 |
| 36 | lady gaga | 9,000,000 |
| 37 | cocomelon | 8,800,000 |
| 38 | dead island 2 | 8,800,000 |
| 39 | kanał zero | 8,800,000 |
| 40 | batang quiapo | 8,600,000 |
| 41 | doom the dark ages | 8,500,000 |
| 42 | ishowspeed | 8,500,000 |
| 43 | billie eilish | 8,500,000 |
| 44 | clair obscur expedition 33 | 8,300,000 |
| 45 | youtube | 8,200,000 |
| 46 | valorant | 8,200,000 |
| 47 | techno gamerz | 8,200,000 |
| 48 | hanuman chalisa | 8,100,000 |
| 49 | stand up comedy | 7,900,000 |
| 50 | kanye west | 7,900,000 |
| 51 | superman | 7,700,000 |
| 52 | bruno mars | 7,700,000 |
| 53 | apt | 7,700,000 |
| 54 | multo | 7,500,000 |
| 55 | sourav joshi vlogs | 7,500,000 |
| 56 | wuthering waves | 7,400,000 |
| 57 | mentzen | 7,300,000 |
| 58 | mpl | 7,300,000 |
| 59 | real madrid | 7,200,000 |
| 60 | trailer | 7,200,000 |
| 61 | peliculas completas en español latino | 7,200,000 |
| 62 | news | 7,200,000 |
| 63 | c | 7,200,000 |
| 64 | roblox | 7,100,000 |
| 65 | dj | 7,000,000 |
| 66 | passo bem solto | 6,900,000 |
| 67 | pal pal | 6,900,000 |
| 68 | beele | 6,900,000 |
| 69 | die with a smile | 6,900,000 |
| 70 | markiplier | 6,800,000 |
| 71 | movies | 6,600,000 |
| 72 | bhojpuri song | 6,600,000 |
| 73 | penguinz0 | 6,600,000 |
| 74 | housefull 5 trailer | 6,600,000 |
| 75 | mukbang | 6,600,000 |
| 76 | doraemon | 6,500,000 |
| 77 | trump | 6,500,000 |
| 78 | the weeknd | 6,500,000 |
| 79 | funk | 6,500,000 |
| 80 | lck | 6,400,000 |
| 81 | windah basudara | 6,400,000 |
| 82 | karol g | 6,400,000 |
| 83 | michael jackson | 6,400,000 |
| 84 | jhol | 6,300,000 |
| 85 | tarak mehta ulta chashma | 6,300,000 |
| 86 | salsa | 6,300,000 |
| 87 | stecu | 6,200,000 |
| 88 | galatasaray | 6,200,000 |
| 89 | new song | 6,200,000 |
| 90 | study with me | 6,200,000 |
| 91 | outdoor boys | 6,100,000 |
| 92 | taylor swift | 6,100,000 |
| 93 | hindi song | 6,100,000 |
| 94 | elden ring nightreign | 6,100,000 |
| 95 | tung tung tung sahur | 6,100,000 |
| 96 | shake it to the max | 6,100,000 |
| 97 | ufc | 6,000,000 |
| 98 | justin bieber | 6,000,000 |
| 99 | one piece | 6,000,000 |
| 100 | caseoh | 6,000,000 |
Source – Backlinko
What Is The Most Searched Thing On YouTube?
As of the latest data, ASMR tops the list as the most searched term on YouTube with 48 million searches, reflecting a strong global interest in sensory and relaxation content. It is followed by Mangu with 28 million searches, indicating possible viral or cultural significance. Song ranks third with 25 million searches, highlighting YouTube’s dominance as a go-to platform for music. Popular creator MrBeast appears next with 22 million searches, showcasing his massive influence. Rounding out the top five is Karaoke with 21 million searches, reinforcing the platform’s role in interactive music experiences.
Top 50 YouTube Searches in the USA (Updated June 2025)
According to recent research, YouTube videos appear in search results for millions of queries, highlighting the platform’s immense popularity. Users explore a wide range of content, from entertainment to education, showcasing diverse interests. Analyzing the Top YouTube Searches in USA provides valuable insights into trending topics and user preferences.
| Sr. No. | Search Term | No. of Searches |
|---|---|---|
| 1 | ASMR | 48,000,000 |
| 2 | song | 25,000,000 |
| 3 | MrBeast | 22,000,000 |
| 4 | karaoke | 21,000,000 |
| 5 | music | 20,000,000 |
| 6 | songs | 17,000,000 |
| 7 | Minecraft | 16,000,000 |
| 8 | GTA 6 | 15,000,000 |
| 9 | phonk | 14,000,000 |
| 10 | lofi | 13,000,000 |
| 11 | NBA | 13,000,000 |
| 12 | Asmongold | 13,000,000 |
| 13 | Mr Beast | 12,000,000 |
| 14 | TMKOC | 12,000,000 |
| 15 | Aaj Tak Live | 12,000,000 |
| 16 | Bad Bunny | 11,000,000 |
| 17 | WWE | 11,000,000 |
| 18 | musica | 11,000,000 |
| 19 | podcast | 11,000,000 |
| 20 | Linkin Park | 11,000,000 |
| 21 | Sidemen | 11,000,000 |
| 22 | Eminem | 9,900,000 |
| 23 | CoryxKenshin | 9,500,000 |
| 24 | Dhruv Rathee | 9,300,000 |
| 25 | Lady Gaga | 9,000,000 |
| 26 | movie | 9,000,000 |
| 27 | CoComelon | 8,800,000 |
| 28 | Batang Quiapo | 8,600,000 |
| 29 | IShowSpeed | 8,500,000 |
| 30 | Billie Eilish | 8,500,000 |
| 31 | VALORANT | 8,200,000 |
| 32 | YouTube | 8,200,000 |
| 33 | Techno Gamerz | 8,200,000 |
| 34 | Hanuman Chalisa | 8,100,000 |
| 35 | Kanye West | 7,900,000 |
| 36 | stand up comedy | 7,900,000 |
| 37 | APT | 7,700,000 |
| 38 | Bruno Mars | 7,700,000 |
| 39 | Real Madrid | 7,200,000 |
| 40 | news | 7,200,000 |
| 41 | C | 7,200,000 |
| 42 | trailer | 7,200,000 |
| 43 | Roblox | 7,100,000 |
| 44 | DJ | 7,000,000 |
| 45 | Die With A Smile | 6,900,000 |
| 46 | Markiplier | 6,800,000 |
| 47 | movies | 6,600,000 |
| 48 | mukbang | 6,600,000 |
| 49 | penguinz0 | 6,600,000 |
| 50 | Trump | 6,500,000 |
What Is The Most Searched Thing On YouTube in USA?
As of June 2025, ASMR leads YouTube search trends in the USA with 48 million searches, reflecting its widespread appeal for calming and sensory experiences. In second place is song with 25 million searches, underscoring the platform’s dominant role in music discovery. MrBeast, one of YouTube’s most influential creators, ranks third with 22 million searches, followed by karaoke (21 million) and music (20 million), both emphasizing users’ strong engagement with music-related content. These top searches highlight a mix of entertainment, creator-driven content, and interactive music experiences shaping viewer interests on the platform.
Top 50 YouTube Searches in India
India has the highest number of YouTube users in the world, with over 462 million accounts. Considering the vast diversity in languages and cultures within this region, it will be reflected in their user preferences on the platform. To know more about India’s most searched topics on YouTube, check out the following list:
| # | Keyword | No. of Searches on YouTube in India (K - Thousand) |
|---|---|---|
| 1 | aaj ki raat | 1.7M |
| 2 | dhruv rathee | 1.7M |
| 3 | bhojpuri song | 1.7M |
| 4 | kabhi main kabhi tum | 1.7M |
| 5 | bhool bhulaiyaa 3 | 1.6M |
| 6 | stand up comedy | 1.6M |
| 7 | hindi song | 1.4M |
| 8 | tarak mehta ulta chashma | 1.4M |
| 9 | new song | 1.4M |
| 10 | purav jha | 1.4M |
| 11 | triggered insaan | 1.3M |
| 12 | neon man | 1.2M |
| 13 | punjabi song | 1.2M |
| 14 | chhath puja song | 1.2M |
| 15 | south new movie 2024 hindi dubbed | 1.1M |
| 16 | bbs | 1.1M |
| 17 | tanmay bhat | 993K |
| 18 | millionaire honey singh | 987K |
| 19 | movies | 918K |
| 20 | tamil songs | 918K |
| 21 | not your type | 915K |
| 22 | chuttamalle devara song | 886K |
| 23 | cid | 857K |
| 24 | cartoon | 854K |
| 25 | taarak mehta ka ooltah chashmah | 853K |
| 26 | apt | 843K |
| 27 | india got latent | 839K |
| 28 | jo tum mere ho | 832K |
| 29 | mr beast | 828K |
| 30 | live insaan | 821K |
| 31 | sidemen | 810K |
| 32 | telugu movies | 807K |
| 33 | studyiq | 789K |
| 34 | singham again trailer | 785K |
| 35 | songs hindi | 782K |
| 36 | new south indian movies dubbed in hindi 2024 full | 777K |
| 37 | telugu songs | 765K |
| 38 | haryanvi song | 760K |
| 39 | sports tak | 743K |
| 40 | thick of it | 733K |
| 41 | vj siddhu vlogs | 731K |
| 42 | bigg boss 18 | 720K |
| 43 | bigg boss 8 telugu promo | 718K |
| 44 | flying beast | 717K |
| 45 | south movie | 707K |
| 46 | zee business live | 704K |
| 47 | ashish chanchlani | 696K |
| 48 | latent | 696K |
| 49 | hindi movie | 695K |
| 50 | a2d | 687K |
What Is The Most Searched Thing On YouTube in India?
In India, YouTube searches are dominated by a mix of music, influencers, and entertainment. The most searched keywords include popular songs like “Aaj Ki Raat,” “Kabhi Main Kabhi Tum,” and “Bhojpuri Song,” each garnering 1.7 million searches. Influencer Dhruv Rathee also ranks among the top searches with 1.7 million queries, reflecting interest in informative content. Additionally, the upcoming Bollywood film “Bhool Bhulaiyaa 3” has generated significant buzz with 1.6 million searches. This trend highlights India’s strong inclination toward music, movies, and digital creators on YouTube.
Top YouTube search queries worldwide
| No. | Top YouTube Searches | Search Index |
|---|---|---|
| 1 | song | 100 |
| 2 | movie | 62 |
| 3 | video | 44 |
| 4 | songs | 37 |
| 5 | dj | 22 |
| 6 | minecraft | 22 |
| 7 | film | 19 |
| 8 | cartoon cartoon | 18 |
| 9 | cartoon | 18 |
| 10 | karaoke | 18 |
| 11 | gana | 17 |
| 12 | music | 15 |
| 13 | dance | 15 |
| 14 | news | 15 |
| 15 | movies | 14 |
| 16 | remix | 14 |
| 17 | baby | 14 |
| 18 | hindi movie | 12 |
| 19 | new song | 12 |
| 20 | lagu | 12 |
| 21 | tiktok | 11 |
| 22 | comedy | 9 |
| 23 | asmr | 8 |
| 24 | youtube | 8 |
| 25 | roblox | 8 |
The latest data on YouTube search trends reveals that the most sought-after term is “song,” with a search index of 100, indicating its immense popularity among users. Following closely is “movie,” which holds a search index of 68, reflecting a strong interest in cinematic content. Other notable searches include variations of music-related terms such as “video” (44), “songs” (35), and “dj” (23), showcasing the platform’s focus on audio and performance content.
What is the Most Searched YouTube Query?
Based on the latest search index data, the term “song” stands out as the most searched query on YouTube, scoring a perfect 100 on the index. This reflects the platform’s strong association with music-related content. Following that, “movie” holds the second spot with a score of 62, indicating significant interest in long-form video content. Other popular queries include “video” (44), “songs” (37), and “dj” and “minecraft”, both at 22, showcasing a mix of interests spanning music, gaming, and general video content. These search trends highlight how YouTube continues to be a hub for both entertainment and creative discovery.
YouTube Users Growth from 2010 to 2023
| Year | Users (bn) | Growth % |
|---|---|---|
| 2010 | 0.2 billion | - |
| 2011 | 0.5 billion | 1.50 |
| 2012 | 0.7 billion | 2.50 |
| 2013 | 1 billion | 4.00 |
| 2014 | 1.1 billion | 4.50 |
| 2015 | 1.3 billion | 5.50 |
| 2016 | 1.5 billion | 6.50 |
| 2017 | 1.6 billion | 7.00 |
| 2018 | 1.8 billion | 8.00 |
| 2019 | 2 billion | 9.00 |
| 2020 | 2.3 billion | 10.50 |
| 2021 | 2.5 billion | 11.50 |
| 2022 | 2.6 billion | 12.00 |
| 2023 | 2.7 billion | 12.50 |
Source – businessofapps
YouTube Demographics Worldwide
Gender Distribution (Worldwide)
- Male Users: 53.9% of worldwide YouTube users are male.
- Female Users: 46.1% of worldwide YouTube users are female.
YouTube Usage Among U.S. Adults
- Overall Usage: 81% of U.S. adults use YouTube.
- Male Adults: 82% of U.S. male adults use YouTube.
- Female Adults: 80% of U.S. female adults use YouTube.
Age-Based YouTube Usage in the U.S.
- 18-29 Years Old: 95% of U.S. adults aged 18-29 use YouTube.
- 30-49 Years Old: 91% of U.S. adults aged 30-49 use YouTube.
- 65+ Years Old: 49% of U.S. adults aged 65 and older use YouTube.
User Engagement
- Daily Visits: 62% of U.S. YouTube users report visiting the site daily.
- Millennials Binge-Watching: 37% of Millennials aged 18-34 binge-watch YouTube daily.
Global Reach
- Availability: YouTube services are available in more than 100 nations.
Top video marketing platforms: 10 most popular
| No. | Video Marketing Platform | Percentage of Marketers using them |
|---|---|---|
| 1 | YouTube | 90% |
| 2 | 86% | |
| 3 | 79% | |
| 4 | 76% | |
| 5 | Webinar | 70% |
| 6 | X (Twitter) | 69% |
| 7 | Tik Tok | 69% |
| 8 | Facebook Live | 68% |
| 9 | Interactive video | 65% |
| 10 | Snapchat | 57% |
In 2024, YouTube stands out as the leading video marketing platform, utilized by 90% of marketers. Following closely is Facebook, with 86% of brands incorporating it into their strategies. Instagram and LinkedIn also feature prominently, with 79% and 76% of marketers using these platforms, respectively.
Most effective video marketing channels in 2024
| No. | Video Marketing Platform | Percentage of Effectiveness |
|---|---|---|
| 1 | YouTube | 78% |
| 2 | 71% | |
| 3 | 64% | |
| 4 | Webinar | 61% |
| 5 | Interactive Video | 60% |
| 6 | 60% | |
| 7 | 59% | |
| 8 | Facebook Live | 57% |
| 9 | Snapchat | 56% |
| 10 | TikTok | 52% |
Source: Statista
In 2024, YouTube tops the list of video marketing platforms with a 78% effectiveness rate, making it essential for businesses to consider YouTube SEO services to enhance their visibility. Following YouTube are Facebook at 71% and Instagram at 64%. Other strong contenders include webinars (61%) and interactive videos (60%). This highlights the variety of platforms available for effective video marketing and the critical role that optimizing content through YouTube SEO services can play in achieving success.
Video Platform Used By Marketers
YouTube made $31.51 billion in worldwide ad revenue in 2023, an 8% jump from the 2022 revenue of $29.2 billion. Channel owners get a share of this revenue via the YouTube Partner Program. However, many channels have leveraged their popularity for brand building outside the platform creating additional revenue sources. Popular examples include Mr. Beast and the comedic duo Rhett and Link, using their YouTube fame to start brands like MrBeast Burger and the Mythical Society, respectively. Most brands also choose to have a presence on the platform to capitalise on its massive user base. For example, the Indian record label T-series is the most subscribed YouTube channel globally.
| # | Channel | Percentage |
|---|---|---|
| 1 | YouTube Video | 0.55 |
| 2 | Facebook Video | 0.49 |
| 3 | Instagram Stories | 0.46 |
| 4 | Facebook stories | 0.32 |
| 5 | Instagram Feed Video | 0.29 |
| 6 | I do not use Video | 0.18 |
| 7 | Linkedin Video | 0.15 |
| 8 | IGTV Video | 0.15 |
| 9 | Twitter Video | 0.12 |
| 10 | YouTube Stories | 0.05 |
| 11 | TikTok Video | 0.03 |
User of YouTube’s Competition
A Google report states that YouTube Shorts had more views from monthly logged-in users than videos on TikTok and Instagram Reels. Viewership jumped over 500 million users in two years. These YouTube competitors still vie for digital dominance, offering alternatives to the video giant.
| No. | Name | Launched | Monthly active users |
|---|---|---|---|
| 1 | 2004 | 3.07 billion | |
| 2 | YouTube | 2005 | 2.49 billion |
| 3 | 2009 | 2 billion | |
| 4 | 2010 | 2 billion | |
| 5 | 2011 | 1.31 billion | |
| 6 | TikTok | 2016 | 1.22 billion |
| 7 | 2003 | 930 million | |
| 8 | Telegram | 2013 | 800 million |
| 9 | Snapchat | 2011 | 750 million |
| 10 | Douyin | 2016 | 730 million |
Source – Wikipedia
How has YouTube Shorts impacted these search trends?
YouTube Shorts has significantly influenced search trends by driving demand for quick, engaging content. With users, especially younger audiences, seeking shorter, dynamic videos, searches for brief tutorials, trending challenges, and entertainment snippets have surged. Since its launch, YouTube Shorts has grown rapidly, surpassing 50 billion daily views (Business Insider). This growth has reshaped content consumption and encouraged more creators to optimize for short-form content.
For businesses and creators, Shorts offers an opportunity to tap into trending search topics, as the algorithm often favors these videos, boosting visibility. SEO strategies now focus on keywords that align with time-sensitive, short-form content, ensuring relevance in a fast-paced digital landscape.
YouTube Shorts has not only expanded user engagement but also revolutionized search behavior on the platform, making it essential for creators to adapt and capitalize on these trends for greater reach.
Future Trends in YouTube Searches
In 2024, YouTube searches are likely to focus on short-form content, particularly YouTube Shorts, which are gaining popularity due to their quick consumption and ease of creation. With 90% of marketers using YouTube, Shorts allow creators to engage audiences effectively, often leading to increased views and subscribers.
This format not only enhances visibility but also promotes long-form videos, driving traffic back to main channels. Embracing these trends can significantly boost brand awareness and user engagement on the platform.
Conclusion
In conclusion, exploring the list of top YouTube searches unveils a dynamic digital landscape shaped by user interests and cultural nuances. From understanding YouTube SEO tools to optimize content discovery to analyzing trends driving the growth of the most subscribed YouTube channels, it’s evident that YouTube remains a cornerstone of online engagement. Across regions and platforms, from the USA to India, marketers harness its power amidst competition from alternative platforms. This wealth of data offers invaluable insights for content creators, marketers, and researchers, shaping the future of digital content consumption and audience engagement.
FAQs on Top YouTube Searches
1. What are the top YouTube searches right now?
The top YouTube searches currently are:
- ASMR with 48 million searches.
- Mangu with 28 million searches.
- Song with 25 million searches.
- MrBeast with 22 million searches.
- Karaoke with 21 million searches.
These searches reflect a mix of popular trends in music, entertainment, and relaxation content on YouTube.
2. How can I find the most popular videos on YouTube?
You can find popular videos by visiting YouTube’s ‘Trending’ section, which updates regularly with the top-performing videos across different categories.
3. What Are the Top Trending YouTube Queries?
The latest data shows “song” as the top trending YouTube query with a search index of 100, followed by “movie” at 62 and “video” at 44. These trends highlight YouTube’s strong focus on music-related content and entertainment.
4. How do YouTube Shorts impact search trends?
YouTube Shorts have gained over 500 million active users, influencing trending search terms as users increasingly search for short-form video content alongside traditional long-form content.
5. What categories of content are the most searched on YouTube?
The most popular content categories on YouTube include music, gaming, ASMR, movies, and news. These categories consistently attract high search volume.
6. How do I optimize my YouTube content for trending searches?
To optimize your content, focus on current trending keywords, ensure your video titles, descriptions, and tags align with popular searches, and regularly update your content to reflect changing trends.
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Article Contributor – Anirban Bhattacharjee
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