Brand authority refers to audiences’ trust in a business where they see you as a market leader providing relevant and factual information to their search queries. But how do you establish your credibility and build a strong relationship with your existing or new customers in a niche? The answer is content marketing.
Content marketing plays a pivotal role in building brand authority, answering audiences’ questions, generating leads, improving conversions and more. In this video, we share five major content marketing tips that will help you build your authority even in a saturated market.
1. Answer Audience’s Questions
People rely on brands that provide the vital information they’re looking for on the internet. Building on-site content that adds value to a user’s research can help you build authority while simultaneously building awareness for your brand. In addition, it helps in positioning yourself as an expert for those who don’t already know you.
2. Creating Newsworthy Studies & Reports
Showing your continued interest in earthing new information and insights can help demonstrate your authority in your field. In addition, it helps in earning high-quality backlinks signals and getting media coverage to let you establish yourself as an authority in the industry.
3. Highlight Case Studies, Reviews, and Other Proof of Expertise
There are different types of authority signals. From testimonials to reviews, the key is identifying what makes sense to highlight and figure out the best placement for them. Your goal should be to show people what you’re talking about by leveraging third-party validation. So your target audience doesn’t just have to take your word for it that you know what you’re doing.
4. Associate with Other Authoritative Brands
If your content aligns with other brands or competitors, some of the consumers who entrust those brands may have their respect reciprocated to yours. You can also collaborate with different brands in your niche to help get your brand name in front of your collaborator’s audience. So, research and see which brands would be fitting to collaborate with.
5. Give Away Some Secrets
In many cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve greatness can build trust. So consider what information you can share, even if your competitors haven’t shared it with their audience.