Off-Page search engine optimization (SEO) is an SEO technique that involves activities carried out outside your website to improve its rankings and traffic.
Here are some of the most important off-page SEO techniques:
- Domain Authority (DA): This is a measurement metric that provides an overview of a website or Web page’s performance. It represents the quality and reach of a website. Backlinking plays a key role here. If a website with higher DA backlinks to a website with lower DA, it helps in improving the rankings of the website with lower DA.
- Relevance: Backlinking to websites with higher DA is half the job done. However, it is also crucial to ensure that the websites used for backlinking are relevant and popular, as the accessibility and visibility of your website depend on it.
- Site Traffic: Another off-page SEO activity is posting content on other websites. Examples include guest blogs or forum posting. However, before posting on these websites, it is important to know how much traffic these websites generate so it can be beneficial for your website. Websites with higher site traffic will redirect more users to your website.
- Link Type: Do-follow or no-follow links on websites can determine how much off-page SEO is benefitting you. While doing link-building for off-page activities, do-follow links can help Google bots and spiders in elevating your website’s ranking as the other website where your do-follow links were posted gave some value to your website too.
Being educated about the current happenings and the intricacies of off-page SEO activities can help you in elevating the reach of your websites. Infidigit regularly posts content about off-page SEO activities and techniques for users to stay up-to-date.