Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India’s top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his customer retention strategies have helped Myntra in acquiring and retaining customers.
Raam is adept at understanding nuanced customer behaviours and has built products, campaigns, content and custom approaches to drive organic growth across different search channels. He has also partnered with Facebook India to educate marketers about measuring true incrementality.
So, let us join today’s Growth Genius as he shares his years of experience in customer acquisition with Kaushal Thakkar, Host – Founder & Managing Director of Infidigit.
Indian eCommerce has seen significant growth in customer retention in the past decade. But what is the reason behind the surge? Raam Nayakar, the Co-Founder of Marvellent, talks about the top factors contributing to the increase in customer retention in the country