Let’s Connect & Accelerate Your Organic Growth
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Google dropped a game-changer in Search Console back in early December 2025-now you can track how Google Search funnels folks straight to your social profiles. I’ve been messing with it on a couple Mumbai restaurant sites, and man, it exposed why their Instagram was outshining the homepage for branded hunts. Here’s the lowdown from my trials.
What Pops Up in the New Report
Head to Insights, and bam-social channels light up with total reach (clicks + impressions from Search), top/trending profile pages, the queries pulling people there, plus country splits and extras like Image or Discover traffic. It auto-matches verified profiles via your site’s schema-no fuss.
For one cafe, “best chai Bandra” queries sent twice the clicks to IG over the domain. CTR crushed it too; folks trust follower counts and fresh stories more than static sites sometimes.
Cross-Channel Gold for Real Wins
This kills the SEO-social silo. See a profile dominating brand terms? Shift lead magnets there-Stories links, bio tweaks. Compare against GA to split Search-driven from native traffic; my test showed 35% of a blog’s new followers rode in via Google.
| Metric | Quick Insight | My Tweak Example |
| Total Reach | Search-to-social flow | Pump high-CTR platforms first |
| Top Queries | What sparks profile visits | Match bios to trends |
| Geo Breakdown | Where clicks cluster | Local posts for top countries |
Fire It Up Yourself
Slap Organization/Person schema on your site if missing-Rich Results Tool checks it. Thumbs up/down in GSC speeds full rollout. Plot your brand volume against social impressions; mismatch means beef up links from site to profiles.
Blurs the line in the best way-social’s SEO turf now. Spot it in your console yet? Spill your niche; I’ll brainstorm hacks.
