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Website Migration and its Types

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If you have decided to move your website to another platform or make any changes to the website, this article will help you understand the different types of website migrations and the things to keep in mind when you are considering migrating your website.

What is website migration?

Website migration is when a website moves from one environment to another, or the domain name of a website changes. In SEO terminology, a transition is called a migration whenever a fundamental change occurs to a site’s URL structure. Usually, changes in the location, platform, layout, content, architecture, or UX of the website, all constitute website migration.

Types of Website Migrations

  • Protocol change:

Migrating a website from HTTP to HTTPS is an example of a protocol change.

  • Subdomain or subfolder change:

When a company chooses to move from one ccTLDs into subdomains or subfolders. Eg. www.example.com.au to www.au.example.com or www.example.com/au

  • Domain name change:

This usually happens when a business is rebranding and has to switch from one domain to another. Eg. www.example.com to www.sample.com

  • Top-level domain change:

This happens when a company decides to either launch the business abroad or limit it to a certain country. Eg. www.example.com to www.example.com.au or vice versa. 

  • Site structure changes:

These are improvements to the layout of the site, which usually affect the internal reference and URL structure of the page.

  • Replatforming:

This is when a website is switched from one platform to another. Eg. switching from WordPress to Shopify.

  • Mobile setup changes:

Things such as shifting to a mobile setup, indexing applications or creating a PWA website are often called partial website migrations.

  • Content Migration:

Rewriting, consolidation or pruning of content can have a major impact on the visibility of organic search.

  • Redesigns:

This can be anything from minor design changes to a complete website revision with major changes in code and copy.

The things to keep in mind while you are looking to migrate your website from one domain to another:

  • Calculate the risks and brace for the consequences.
  • Create backups and download them.
  • Pay attention to the URL structure.
  • Consider redirecting the URL as a major factor for SEO.
  • Use the change of address tool in the search console to communicate the website migration at the domain level.
  • Maintain the same directory and folder structure.
  • Remove broken links and 404 pages.
  • Set up a new directory for robots.txt.
  • Prioritize websites with a higher authority.
  • Plan your rebranding strategies.

Website migration is an important aspect and should be handled with care. It is always good to list down the key areas to focus on during migration, like content, meta tags, etc. and take necessary precautions while migrating them to a new setup. If mishandled, it can often lead to significant damage to rankings and vice versa. Did you like reading about website migration? Tell us what more you would like to know from us in the comments section below!

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