Can you control the image snippets shown for a Google Search Result?

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Can you control the image snippets shown for a Google Search Result?

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.

    0
    (0)

    Google answers questions regarding images that appear for a Google search result and whether we have any control over them.

    Images shown in Organic Search results

    The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of these additions is Google showing images for organic results in Google Search.

    They look something like this:

     images-in-google-search-result

    The SEO community has been trying to find information on how we can influence the images shown in search results. In a recent English Google SEO office-hours session help on January 21, 2022, Google’s John Mueller addressed this question.

    Want your eCommerce site to rank higher on Google SERP?

    Optimize, rank, and flourish your online store's performance with our award-winning strategies.

    Want your eCommerce site
    to rank higher on Google SERP?

    Optimize, rank, and flourish your online store's performance with our award-winning strategies.

    Do we have any control over images shown in search results?

    According to Google’s John Mueller, there is no way we can control the images shown in search results. The Google Search algorithms select the images as it believes that it is something that would benefit the users.

    “It’s really just we recognize these images are on these pages. And for whatever reason, our algorithms think that, for users, showing some images or the snippet images would help them to decide which of the results to click on. So from our side, it’s something like, yes, we are showing images and snippets. And I think, in the past, we didn’t do that so much. But it’s not based on anything specific that you can control”, said John Mueller – Webmaster Trends Analyst at Google.

    Is there any schema markup that can help in this?

    When asked whether there is any schema markup that can help in showing images for our search results, John Mueller stated that there is currently no specific markup for this.

    “From our side, these are essentially just a kind of snippet. So it’s not based on any particular markup that you’re doing on the pages. It’s not something specific that you define on the pages”, said John Mueller.

    Need for an official documentation

    In the Google Google SEO office-hours session, the user pointed out the randomness of the images shown in search results. 

    “But sometimes it picks one, sometimes six, sometimes no images, even though there are images on the landing page. So I don’t see the connection why or where this decision happens to show or not to show an image”, said Markus – an attendee of the session.

    John Mueller recognized this, stating that proper documentation for image snippets displayed in search results is required.

    “Yeah, I don’t know what we can do to make it a little bit easier to understand. Maybe we should at least document that we do show images in the snippet, and that it’s not something that you can easily control. That’s a good point.”

    Key Takeaway

    Ever since images have started appearing for search results, there has been a dilemma on whether we can influence it in any way. Some SEO experts claim to know how to influence this, but what works for one person may not necessarily work for another. Until there is no official documentation or schema markup, the best practice would be to optimize images on the page. Use the proper aspect ratios and resolutions, as well as formats like WebP that will help you compress the size without sacrificing quality, and use keyword-rich anchor texts. Focus more on providing the best experience for your users.

    You can watch the entire discussion on Image snippets in Google Search Results here:

    YouTube video

    Related News articles:

    Semrush acquires Brian Dean’s Backlinko

    Page Experience Report for Desktop is now available in Google Search Console

    Changes in URL structure can affect your SEO Performance

    Google Autocomplete gets a redesign with additional sections

    Google is developing a new Core Web Vitals metric, and they want your feedback!

    December 2021 Product Reviews Update announced by Google

    November 2021 Spam Update announced by Google

    November 2021 Broad Core Update announced by Google

    Popular Searches

    SEO Company | SEO Agency | SEO Consultants | SEO Services | Ecommerce SEO Services | SEO Audit Services | Google Penalty Recovery Services | Local SEO Services | PPC Services | App Store Optimization Services | Conversion Rate Optimization Services | Link Building Services | Content Marketing Services | Enterprise SEO Services | Amazon Advertising Agency | Professional SEO ServicesList of Search Engines  | What is SEO  |  Types of Digital Marketing  |  What is Google Tag Manager  | On-page SEO Services  |  Off Page SEO Activities List

    How useful was this post?

    0 / 5. 0

    Leave a Comment


    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article

    Can you control the image snippets shown for a Google Search result?

    Can you control the image snippets shown for a Google Search Result?