Google On Merging Or Splitting Sites

Google’s Senior Webmaster Trends Analyst John Mueller, made a statement regarding merging and splitting websites. He said that when you merge or split a website, it is “essentially creating a new site.”

Someone on twitter posed this question to John Mueller

@JohnMu Assuming I have https://t.co/p93HLipWPk and https://t.co/F5o0XoQiBL and both are doing ok. But https://t.co/QjAVbyyXWP is not doing well. #SEO wise.
Idea: I 301 redirect them to https://t.co/AnCx6V1ZYK and https://t.co/xzh7srnQgR? Would that boost https://t.co/QjAVbyyXWP?

— Stefan Wintermeyer (@wintermeyer) May 11, 2020

John Muller responded saying

“Merging or splitting sites doesn’t result in something you can exactly determine ahead of time. You’re essentially creating a new site.”

Here is the tweet

Merging or splitting sites doesn’t result in something you can exactly determine ahead of time. You’re essentially creating a new site.

— 🍌 John 🍌 (@JohnMu) May 11, 2020

Key Takeaway

• If you have multiple sites performing differently from one another and decide to merge those sites into one, it will not boost the overall performance for either of the websites.
• Merging the websites will result in the creation of a new website. Hence, it is better to do SEO individually for the site, which is not performing well. This will help boost its performance.

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