Top YouTube Searches

Anirban Bhattacharjee is a seasoned SEO professional with over 5 years of experience in SEO. His expertise spans diverse industries, including E-Commerce, B2B, and B2C. Proficient in tools such as Google Analytics, Search Console, Adwords, SEMRush, Ahrefs, Screaming Frog, MS Clarity, and Hotjar. In

Top YouTube Searches

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.

    5
    (1)

    Do you know what people are searching for on YouTube in 2023?

    YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. 

    This brings us back to our opening query – what are people searching on YouTube in 2023? The answer is given below, beginning with trending searches from India. 

    Top 20 Most Searched Topics on YouTube in India

    #KeywordNo of Searches
    1wwe
    7,64,000
    2ashish chanchlani
    6,82,000
    3punjabi songs
    6,69,000
    4dynamo gaming
    6,32,000
    5carryminati
    6,26,000
    6pewdiepie
    6,18,000
    7bb ki vines
    6,16,000
    8t series
    5,44,000
    9pubg
    5,12,000
    10tom and jerry
    4,85,000
    11emiway bantai
    4,81,000
    12study iq
    4,78,000
    135 minute crafts
    4,65,000
    14amit bhadana
    4,06,000
    15stand up comedy
    4,03,000
    16mumbiker nikhil
    4,02,000
    17bts
    2,70,000
    18tik tok
    2,37,000
    19free fire
    1,63,000
    20baby shark
    95,000

    Also read –

    Let’s also discover what people are searching on Youtube in the US 

     Top 100 YouTube searches in the US

    #KeywordNo of Searches
    1pewdiepie45,71,398
    2asmr40,36,274
    3music33,47,560
    4markiplier29,69,267
    5old town road25,01,430
    6billie eilish23,55,459
    7pewdiepie vs t series21,79,597
    8fortnite20,10,834
    9david dobrik20,06,263
    10jacksepticeye19,56,498
    11joe rogan19,22,619
    12james charles18,52,057
    13baby shark18,43,336
    14bts16,48,962
    15dantdm16,48,379
    16snl15,69,452
    17game grumps13,99,182
    18cnn13,83,248
    19wwe13,51,784
    20lofi13,17,905
    21minecraft12,94,920
    22shane dawson12,18,344
    23fox news11,94,207
    24msnbc11,62,435
    25mrbeast11,55,660
    26fgteev11,32,139
    27ssundee11,30,356
    28lofi hip hop11,15,248
    29t series11,06,948
    30gacha life10,88,275
    31stephen colbert10,71,076
    32flamingo10,53,715
    33ariana grande10,45,804
    34nightcore99,2960
    35songs94,5140
    36jake paul938,932
    37lazarbeam921,944
    38tyt905,280
    39eminem901,503
    40taylor swift894,841
    41post malone888,713
    42vanossgaming888,357
    43memes871,174
    44jeffree star861,302
    45trump853,570
    46study music840,359
    47cardi b833,307
    48juice wrld809,349
    49game of thrones807,388
    50espn801,990
    51unspeakable794,403
    52john oliver784,305
    53logan paul775,211
    54nba youngboy770,299
    55try not to laugh766,004
    56blackpink761,919
    57coryxkenshin759,131
    58avengers endgame752,274
    59roblox735,723
    60andrew yang732,854
    61dude perfect730,066
    62last week tonight726,970
    63peppa pig725,073
    64mr beast715,461
    65chad wild clay708,328
    66dunkey706,010
    67ufc699,040
    68game theory693,334
    69nfl688,779
    70jre687,693
    71buzzfeed unsolved682,198
    72popularmmos679,442
    73drake679,361
    74borderlands 3670,494
    75ninja670,413
    76colbert669,343
    77sml662,973
    78tik tok658,256
    79itsfunneh652,226
    80undisputed651,707
    81ben shapiro650,475
    82seth meyers650,378
    83rachel maddow648,303
    84projared641,203
    85pokemon sword and shield640,846
    86jeffy640,603
    87trevor noah640,279
    88critical role637,750
    89trisha paytas636,567
    90blippi634,897
    91gmm623,242
    92first take622,691
    93nintendo620,470
    94queen619,303
    95sssniperwolf618,963
    96ryans toy review611,976
    97tati604,341
    98funny videos601,083
    99sis vs bro599,916
    100jenna marbles598,684

    As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to the previous year. 

    Billie Eilish seems to be the most famous artist on the list, with over two million monthly searches. This song, “The Power,” which was released in April 2021, already garnered over 97M views

    YouTube video

    According to YouTube data, these are the top 10 most popular music channels.

    #KeywordNo of Subscribers
    1justin bieber71,400,000
    2ariana grande52,600,000
    3eminem56,500,000
    4katy perry44,100,000
    5rihanna41,700,000
    6bruno mars36,500,000
    7wiz khalifa27,400,000
    8nicki minaj25,500,000
    9beyonce29,500,000
    10chris brown25,100,000

    Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list.

    This video from Fortnite showing German player of the Year Marco Reus joining the icon series squad proved very popular with over 1.1M monthly searches on YouTube.

    YouTube video

    According to YouTube data as updated on 1st June 2023, these are some of the popular gaming channels with their no of subscribers.

    #KeywordNo of Subscribers
    1sssnipperwolf33,500,000
    2KSI24,100,000
    3popularmmos17,100,000
    4stampylonghead10,700,000
    5rooster teeth9,100,000
    6anesongib2,310,000
    7thejwittz1,570,000
    8putther1,210,000
    9ser winter645,000
    10Giancarlo parimango331,000

    Let’s understand US statistics Comparison with Worldwide.

    Top 100 YouTube searches worldwide

    #KeywordNo of Searches
    1bts16,723,304
    2pewdiepie16,495,659
    3asmr14,655,088
    4billie eilish13,801,247
    5baby shark12,110,100
    6old town road10,456,524
    7music10,232,134
    8badabun10,188,997
    9blackpink9,580,131
    10fortnite9,117,342
    11minecraft8,540,800
    12pewdiepie vs t series8,252,156
    13peliculas completas en español8,223,530
    14senorita8,203,240
    15ariana grande7,599,148
    16alan walker7,011,862
    17tik tok6,918,634
    18musica6,776,562
    19wwe6,720,364
    20calma6,570,493
    21bad bunny6,462,239
    22eminem6,454,801
    23queen6,443,123
    24ed sheeran6,098,093
    25peppa pig6,011,992
    26despacito5,694,159
    27la rosa de guadalupe5,653,795
    28taki taki5,437,988
    29enes batur5,424,066
    30michael jackson5,079,319
    31songs5,040,082
    32t series4,948,708
    33maluma4,858,299
    34bad guy4,806,490
    35markiplier4,770,407
    36taylor swift4,709,317
    37ozuna4,665,643
    38nightcore4,622,362
    39paulo londra4,606,009
    40karaoke4,542,724
    41james charles4,530,707
    42youtube4,472,373
    43imagine dragons4,471,413
    44dance monkey4,468,853
    45twice4,388,230
    46roblox4,383,944
    47free fire4,368,431
    48gacha life4,360,138
    49post malone4,268,859
    50justin bieber4,153,259
    51felipe neto4,129,776
    52bruno mars4,125,165
    537 rings4,071,507
    54china4,007,730
    55doraemon3,919,814
    56anuel3,895,705
    57kill this love3,841,537
    58jacksepticeye3,777,353
    59maroon 53,771,017
    60joe rogan3,763,617
    61game of thrones3,762,771
    62marshmello3,739,179
    63linkin park3,735,715
    64david dobrik3,707,115
    65bohemian rhapsody3,702,925
    66squeezie3,639,897
    67lady gaga3,636,055
    68aaj tak live3,576,911
    695 minute crafts3,542,329
    70cardi b3,541,762
    71geo news live3,529,420
    72музыка3,510,408
    73selena gomez3,452,110
    74coldplay3,438,660
    75dantdm3,432,755
    76lofi3,423,363
    77anuel aa3,421,588
    78rihanna3,399,253
    79drake3,391,085
    80dross3,388,714
    81los polinesios3,378,828
    82rap3,372,895
    83shawn mendes3,303,856
    84cocomelon3,286,720
    85sia3,286,486
    86song3,216,548
    87slime3,215,921
    88dua lipa3,215,514
    89con calma3,209,614
    90funny videos3,185,759
    91mikecrack3,183,225
    92vegetta7773,150,688
    93pubg3,052,130
    94avengers endgame3,043,992
    95movies3,041,954
    96soolking3,039,784
    97believer3,008,394
    98gta 53,000,893
    99romeo santos2,995,028
    100katy perry2,993,646

    Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs. 

    Seems like  BTS has a huge fan following as it has over 16M monthly Searches and its one of the most search query on YouTube

    According to YouTube data as updated on 1st June 2023, these are some of the popular Tech channels with their no of subscribers.

    #KeywordNo of Subscribers
    1unbox therapy18,200,000
    2
    droid life9,130,000
    3uravgconsumer3,220,000
    4Engadget1,380,000
    5phonearene1,280,000
    6Derek Banas1,240,000
    7barnacules nerdgasm856,000
    8the art of photography803,000
    9Roberto blake588,000
    10David di franco188,000

    According to YouTube data as updated on 1st June 2023, these are some of the popular Cooking & Health channels with their no of subscribers.

    #KeywordNo of Subscribers
    1bon appetit6,290,000
    2the ford ranger5,240,000
    3eater3,470,000
    4vahchef vahrehvah2,490,000
    5food food1,760,000
    6nickos kitchen1,240,000
    7just one cookbook908,000
    8Steph and adam571,000
    9I heart recipes545,000
    10cookwithapril319,000

    According to YouTube data as updated on 1st June 2023, these are some of the popular Beauty & Fashion channels with their no of subscribers.

    #KeywordNo of Subscribers
    1Alisha Marie8,000,000
    2meg Deangelis4,660,000
    3Sarai jones3,530,000
    4simplynessa152,540,000
    5Arden rose1,460,000
    6Gabriella886,000
    7Leah pripps718,000
    8Cambria joy682,000
    9Daina516,000
    10Tasmin Dhaliwal287,000

    According to YouTube data as updated on 1st June 2023, these are some of the popular Comedy channels with their no of subscribers.

    #KeywordNo of Subscribers
    1Jenna marbles19,700,000
    2good mythical morning18,200,000
    3failarmy16,500,000
    4Lilly Singh14,500,000
    5CollegeHumor14,700,000
    6people vs food12,400,000
    7all def4,590,000
    8jinx1,680,000
    9Clifford Owusu473,000
    10whatsupwoods246,000

    According to YouTube data as updated on 1st June 2023, these are some of the popular Film & Entertainment channels with their no of subscribers.

    #KeywordNo of Subscribers
    1Miranda sings10,700,000
    2BuzzFeed multiplayer9,680,000
    3awesomenesstv8,570,000
    4clevver news4,810,000
    5mcjuggernuggets4,180,000
    6grace Helbig2,600,000
    7button poetry1,390,000
    8hamilton Evans656,000
    9Eile Monty656,000
    10FYI television network243,000

    Also Read –

    Plan Your Video Marketing Strategy With Up To Date Youtube Statistics

    Did you know that as a business owner, you can leverage Youtube to grow your business by promoting your products and services online? However, keeping abreast with the l latest statistics is important to fully capitalize on this video-sharing platform and reach a broader customer base. We present to you the most recent YouTube statistics that are up-to-date. Let us also explore some YouTube trends to gain valuable insights that may help you plan your next digital marketing campaign.

    YouTube User Behavior

    • Among Gen Z, 53 percent of the male population considers YouTube the most popular platform to follow influencers.
    • O42% of the Gez Z women feel is the ideal platform to follow influencers. However, Instagram remains the most popular social media platform.
    • As per 2020 data, 62% of YouTube users in the USA daily accessed the video-sharing platform.
    • A whopping 77% of all YouTube users are between the age group of 17-25. This staggering number also remains the same for the age group 26-35.
    • Moving further to other age groups, YouTube users aged 36 to 45 represent 73% of the overall user base, while those aged 46 to 55 account for 70%.
    • As per these stats, YouTube maintains its popularity across all age groups.
    • The sign-in rate of both genders in 2020 was 72% on YouTube.
    • The most prevalent category on YouTube remains music, as around 64% of YouTube subscribers seem to enjoy listening to songs (ironic for a video sharing platform).

    Youtube on Demand Statistics

    • YouTube is the fifth most popular video source in the United States, thanks to its 39 percent market share. To enjoy on-demand viewing of their preferred content, 69 percent of YouTube subscribers opt for paid subscriptions. According to 58 percent of YouTube subscribers, paying for the service enables them to binge-watch shows.
    • Of the total customer base, 35 percent contribute to frequent users of YouTube on Demand. t.
    • Comedy is the most popular genre on YouTube, accounting for 77 percent of viewership, followed by thriller/crime/mystery at 23 percent.
    • People love to watch videos on smartphones, and YouTube’s stats justify this, as approximately 72 percent of their users watch video content on their mobile devices.
    • Also, 75 percent of YouTube users prefer accessing YouTube on Demand across multiple devices.

    Video Channels Used By Marketers

    #ChannelPercentage
    1YouTube Video55%
    2Facebook Video49%
    3Instagram Stories46%
    4Facebook stories32%
    5Instagram Feed Video29%
    6I do not use Video18%
    7Linkedin Video15%
    8IGTV Video15%
    9Twitter Video12%
    10YouTube Stories5%
    11TikTok Video3%

     YouTube Marketing Statistics

    • As per the data received from e YouTube Partner Program, YouTube’s ad revenue has exceeded five billion dollars.
    • Between 2014 and 2019, the cost of influencer marketing witnessed a rise across all platforms.YouTube experienced significant growth in 2019, with each post costing $1,600.
    • In 2020, YouTube ranked as the fifth most popular social media site for marketers.
    • following Facebook, Instagram, LinkedIn, and Twitter. With 2.23 billion impressions, Apple emerged as the most popular marketer on YouTube in 2020.
    • Turbotax was the second-largest advertiser position with 1.99 billion impressions
    • on YouTube. As reported by 29 percent of marketers, pre-roll skippable YouTube video commercials were considered the most effective form of advertising on YouTube among marketers in 2019. In contrast, only 7% of marketers considered non-skippable advertising the most effective.
    • Display advertising was reported as the most effective YouTube ad marketing tactic by 10% of marketers.
    • 60% of marketers intended to increase their YouTube marketing budget in 2020.

    Youtube’s Competition Data

    #Social Media NetworksUsers
    1Facebook2701M
    2YouTube2000M
    3WhatsApp2000M
    4Facebook Messenger1300M
    5WeChat1206M
    6Instagram1158M
    7TikTok689M
    8QQ648M
    9Douyin600M
    10Sina Weibo523M

    YouTube Statistics You Should Know.

    • YouTube is used monthly by more than 2.6 billion people globally.
    • Total daily active YouTube users:  +120122 million 
    • On an average, users spend 18 minutes on YouTube Daily
    • 1,000,000 hours of YouTube videos are watched daily in total.
    • In 2021,YouTube generated $8.6 billion in ad revenue.
    • There are 3,000,000 Subscribers who pay for YouTube TV.
    • 23.6 million users are YouTube Premium subscribers.
    • The number of videos seen each day is 1 billion and higher.
    • 1000 hours of videos are uploaded per minute.

    YouTube Demographics USA

    • 53.9% of worldwide YouTube users are male.
    • 46.1% of worldwide YouTube users are female.
    • 81% of United States adults use YouTube.
    • 82% of United States male adults use YouTube.
    • 80% of United States female adults use YouTube.
    • 95% of 18-29 year olds in the United States use YouTube.
    • 91% of 30-49 year olds in the United States use YouTube.
    • 49% of 65+ year-olds in the United States use YouTube.
    • 62% of United States of YouTube users say they visit the site daily.
    • 37% of Millennials aged 18-34 are binge-watch YouTube daily.
    • YouTube services are available in more than 100 nations.

    YouTube Usage Statistics

    • 15.9% of YouTube site traffic comes from the United States.
    • Around 21% of YouTube watch time comes from mobile devices.
    • A total of 80 distinct languages are supported for YouTube navigation, while 19 languages are available to YouTube Creators.
    • With 22.8 billion monthly visitors, YouTube is the world’s second-most visited website.
    • YouTube is the world’s second most popular social platform.
    • YouTube is the main source of video for 78% of users.
    • On YouTube, people watch gaming video’s for about 100 billion hours.
    • With 467 million subscribers, India tops the list of countries for YouTube usage.

    Youtube Growth Trend

    • Between 2016 and 2021, the growth rate of YouTube subscribers is drastic year over year. A 13% growth rate was recorded in 2016, while a 4.9% growth rate was recorded in 2021.
    • The number of YouTube users worldwide was approximately 1.86 billion in 2021, up from 1.47 billion in 2017.
    • There will be 210 million viewers in the United States by 2022, up from 192 million in 2018.
    • There were 500 minutes videos uploaded every minute on YouTube In May 2019.
    • There are over 30,000 hours of video uploaded to YouTube per hour.
    • Between 2014 and 2019, 40% more video content hours were uploaded to YouTube every 60 seconds.
    • With 85% of US internet users viewing online videos through YouTube at least once per week, watching videos is one of the most common ways to consume content.
    • In 2019, YouTube announced having two billion daily users and one billion hours of video being watched.
    • In 2019, Netflix had 26.6% of the global video streaming traffic market share, followed by YouTube with 21%.
    • With a 90% user share, Youtube was the most popular online video platform in the US in 2019!
    • There were 912,000 streaming channels on YouTube Gaming Live in the last quarter of 2020.

    YouTube Ad Statistics

    • 55% of marketers used YouTube.
    • 84% of viewers purchased from a company after seeing it on YouTube.
    • For 10% of marketers, display advertising are the most successful YouTube ad marketing strategy.
    • With a 237.15 million dollor budget, Apple Inc. was the biggest advertiser on YouTube in 2020.
    • Pre-roll, skippable YouTube video ads are thought to be the most successful kind of online advertising by 29% of marketers.
    • Hyundai x BTS was the most popular YouTube video ad in 2021.

    YouTube Financial Statistics

    • In 2021, YouTube generated 28.8 billion dollars in revenue, increased 30.4% from the previous year.
    • In Q4 2021, YouTube generated 8.8 billion dollars in revenue, increased 25% from the previous quarter.
    • According to estimates, Jimmy Donaldson, aka YouTube Mr. Beast, was the top-earning YouTuber in the world in 2021 with profits of almost 54 million dollars.
    • YouTube was acquired by Google in 2006 for 1.65 billion dollars.
    • Influencers on YouTube who have between 500 and 5000 followers charge, on average, 315 dollars every video.
    • Influencers on YouTube who have 500k+ followers demand, on average, 3857 dollars each video.
    • The average YouTube channel receives 0.5 dollars for every 1000 video views.
    • On average, YouTube pays 18 dollars for every 1,000 ad views.
    • Over the last five years, YouTube has paid 2 billion dollars to partners using Content ID.

    Annual YouTube Premium subscribers worldwide

    • 2015 – 1.5 million
    • 2016 – 3 million
    • 2017 – 2.8million
    • 2018 – 10 million
    • 2019 – 18 million
    • 2020 – 30 million
    • 2021 – 23.6 million

    Tools you can use for Youtube keyword research

    • Keyword tool.io

    With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.

    Let’s check out how many people are searching for “bts” globally. 

    bts keywords

    bts keywords and their search volume

    • Ahrefs

    This tool gives you the data on how many searches a particular keyword gets on YouTube every month.

    Taylor Swift keywords by ahref

    So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started. 

    Let me know in the comments section which of these queries you are looking for on YouTube.

    Popular Searches

    SEO Company | SEO Agency | SEO Consultants | SEO Services | Ecommerce SEO Services | SEO Audit Services | Google Penalty Recovery Services | Local SEO Services | PPC Services | App Store Optimization Services | Conversion Rate Optimization Services | Link Building Services | Content Marketing Services | Enterprise SEO Services | Amazon Advertising Agency | Professional SEO Services |  List of Search Engines  | Small Business SEO Services |  What is SEO  |  Types of Digital Marketing  |  What is Google Tag Manager  | On-page SEO Services  |  Off Page SEO Activities List  |  Technical SEO Checklist  |  What is YouTube SEO  |  Canonical Tag Syntax  |  History of Google  |  Types of SEO  |  Benefits of SEO  |  Cloaking What is Sitemap  |  Bounce Rate

    How useful was this post?

    5 / 5. 1

    4 thoughts on “Top YouTube Searches”

    1. Hi Anirban,
      That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.

    2. It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.

    Leave a Comment


    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article

    YouTube-Searches

    Top YouTube Searches