Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate. In addition, marketing efforts must keep up with the latest trends in lead generation, but more than that, you need a B2B lead generation strategy. We have listed the top 5 unconventional ways which can be adapted to generate organic B2B sales leads.
Tip #1 Utilising gated content
Gated content is a type of content/information that your visitors can access only when they fill in their contact details. Make sure your gated content is well-optimized, shareable, and adds value to whoever accesses it, eventually helping you gain leads.
Tip #2 Creating different content channels
Creating content, where your potential B2B audience is favoring, will help you in receiving organic leads. From blogs to podcasts and videos to forums, you need to identify what type of content will grab your audience’s attention.
Tip #3 Repurposing content
Creating fresh new content can be time-consuming for marketers. So to prevent that, you can repurpose your content and publish it on different platforms. For example, you can use a clip from an audio podcast and repurpose it for your YouTube channel.
Tip #4 Networking Building
personal relationships always help in finding your potential B2B leads. Networking not only helps in acquiring customers but also in retaining them. It also gives you a chance for future referrals that will bring in more sales.
Tip #5 B2B Email Marketing
B2B email marketing is a favored channel for 59% of B2B marketers as it helps generate a higher click-to-open ratio than B2C. In addition, this is a channel that can consistently bring in B2B sales leads — if done right. Therefore, marketing teams should create clickable email content, improve email deliverability, and automate them for ease.