Google clears doubts regarding Referring Page in URL Inspection Tool

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Google clears doubts regarding Referring Page in URL Inspection Tool

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.


    Google explains how to use the Referring Page metric in the URL Inspection Tool in Google Search Console

    In a recent English Google SEO office-hours session, Google’s John Mueller answered a question related to “Referring Page” in the URL inspection tool. 

    Here’s the question:

    “When using URL Inspection in Search Console on established, highly visible pages, how concerning is it that the referring pages listed are long-retired microsite domains?”

    According to Google, the page shown in the “Referring page” section in the URL inspection tool is where Google first discovered the page. 

    “So in particular, the referring page in the Inspection Tool is where we first saw the mention of your pages. And if we first saw them on some random website, then that’s just where we saw them. And that’s kind of what we list there. It doesn’t mean that there’s anything bad with those pages”, said Mueller.

    When should the Referring page metric be used?

    According to Google, site owners can use the referring page metric to determine where Google found this page first. In some cases, unwanted pages may be indexed, wasting your crawl budget. Using the “Referring Page” metric you can investigate and understand where Google is finding these URLs.

    Here’s what John Mueller said:

    “If there are weird URL parameters in there, or if there’s something really weird in the URL where you’re saying, well, Google should never have found this page in the first place, then looking at the referring URL is something that helps you to figure out, where does this actually come from? Is this something that I did? Or maybe some random person on the internet dropped a broken link to my website somehow, and that got picked up? That can help you a little bit to figure out, is it something you need to fix, or is it just the way the internet is?”

    Key Takeaway

    Site owners need not be alarmed if the referring pages in the URL inspection tool are from strange/random websites. This is because the referring page simply shows you where Google found the page first. We recommend that you look at the “Internal Links” section of Google Search Console if you want to understand the internal linking structure of pages.

    Related News articles:

    Google explains whether website hosting location affects SEO

    Content in PDF can be similar to HTML page content says Google

    Google says the type of SSL certificate does not affect SEO

    Changes in CSS can affect your SEO rankings

    Does Google crawl URLs with Hashtags?

    Google launches URL Inspection API

    Popular Searches

    SEO Services  |  SEO Audit Service  |  SEO Agency  |  SEO Consultants  |  Local SEO Service  |  SEO consultants  |  Professional SEO Company  |  Ecommerce SEO Service  |  App Store Optimization Service  |  Link Building Services  |  Google Penalty Removal Service  |  PPC Service  | Conversion Rate Optimization Service  |  Negative Keywords  |  YouTube Keyword Research  |  Top YouTube Searches in 2021  |  Google Search Terms  |  UTM Parameters  |  Google AutoComplete  |  Mobile Marketing  |  Link Spam  |  Cornerstone Content  |  How To Promote Blog  |  Blog Commenting For SEO  |  Evergreen Content  |  Vanity URL  |  SEO For Travel Website  |  B2B content marketing  |  Landing Pages  | Ecommerce platforms  

    How useful was this post?

    0 / 5. 0

    Leave a Comment

    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article


    Google clears doubts regarding Referring Page in URL Inspection Tool