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Recently, Google tested a new type of sitelink for standard web search listings. This was first discovered on November 11th by Brodie Clark – SEO Consultant.
Interesting. Looks like you might not need to add jump-to links in content for the sitelink treatment anymore.
Shows for various features (featured snippets, knowledge panels etc.), now seeing scroll-to-text parameters on standard listings.
More info: https://t.co/j6IUtkAza1 pic.twitter.com/8yAlmsJglg
— Brodie Clark (@brodieseo) November 11, 2021
Here’s another new feature observed on the SERP where we can see the jump-to links tab combined with rich results (based on Schema). This showcases results in the form of an expandable carousel that is fetched from jump-to links present on the website.
Below is a snippet where we can see the jump-to links tab combined with an FAQ rich result.
Hey @brodieseo & @rustybrick!
Is this something new or am I just late to the party? This specific section is being picked from the Jump Links present on the page!
Has this got some thing to do Google’s New Scroll-To Sitelinks?#seo #sitelinks pic.twitter.com/M3wglSNGu2
— Akarsh Kavuttan (@AkarshK10) November 30, 2021
Adding to the above tweet, Brodie has shared a couple of more examples.
Google's tabbed jump-to links test combined with rich results (based on Schema) can take up a lot of space. Here's what this can look like when both FAQ and How-to rich results are triggered. This test is out in force today, also spotted by @AkarshK10 & @foodieby_nature pic.twitter.com/sT3CpoD9MJ
— Brodie Clark (@brodieseo) November 30, 2021
Earlier, we had seen Google saving up on the real estate on the SERPs by reducing the number of FAQ questions it showcased. However, if Google decides to roll this hybrid version out, it will take up a lot of space on the SERPs.
You can also read more about Google’s Scroll-to Sitelinks update that was observed earlier this month.
A little about the Author
Akarsh Kavuttan is a global SEO and AI Search professional. Beyond SEO and AEO, he is also proficient in developing effective Reddit strategies.
Akarsh began his SEO journey in July 2018 at a small agency, working with a close-knit team of two to three people. With over eight years of industry experience, he has worked across BFSI, education, travel and tourism, SaaS, e-commerce, and enterprise, partnering with brands including Thomas Cook India, ICICI Prudential Life Insurance, Orchids International School, Foodpanda, Cleartrip, and Murf AI.
He is one the best talents in SEO as his work has received recognition at the European Search Awards, one of the industry’s prestigious international award programmes. He was also featured in India’s Rising Search Stars Behind Digital Brands.
An active contributor to the SEO community, Akarsh regularly shares insights, experiments, and learnings through LinkedIn posts and blog articles, focusing on advancing industry knowledge through practical research and continuous learning.
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