Ever wondered how successful YouTube content creators and channels attain millions of views? The answer lies in YouTube SEO. Optimizing your YouTube channel, enriching metadata with search terms, including SEO rich descriptions, and creating playlists are just a few ways in which you can ensure a ten-fold increase in the number of views on your YouTube videos. For more tips and techniques on how to increase YouTube views, read on:
Techniques to Increase YouTube Views on Your Videos/Channel
Use descriptive titles and descriptions
The proper use of keywords is critical to improving organic traffic on any platform. The same holds true for YouTube as well. To increase the number of views on your YouTube channel, a good place to start is with the title. An engaging and descriptive title enables YouTube algorithms to mark and index your video and conveys to users exactly what your video is about.
Create and optimize YouTube thumbnails
The first thing a user sees on YouTube videos are thumbnails. They create the first impression and therefore, can do wonders in increasing the number of hits to the video. The thumbnail you use, therefore, must always be the visual equivalent of your video’s description and title.
Use proper YouTube tags
To help the YouTube algorithm understand your videos and distinguish them from the others, you must use YouTube tags properly. This step is a fundamental step to increasing views on YouTube. Using YouTube tags, you can help YouTube categorise your videos and associate them with similar videos to increase its reach through ‘suggested video’ sections and recommendations.
Optimize videos for likes, comments, subscriptions
Optimization of YouTube videos is not just limited to technical tasks and YouTube SEO tips. The number of views your video gets is considered an essential ranking factor by YouTube’s algorithms. However, the algorithms also check for the amount of engagement your video is generating amongst the viewers. Hence, a short call to action must be placed in every video, asking the viewers to like the video, subscribe to your channel, and comment on the video. Not only does this generate a good amount of interaction and engagement, but it also indicates to the YouTube algorithms that your videos are interesting enough to start conversations.
Create videos that are useful for users
Providing value to your viewers is the easiest way to build a following and increase YouTube views on your videos. This value can be in the form of entertainment, education, or both. Offering value through your videos will encourage viewers to check your channel out, subscribe, follow you to watch future videos, and even watch your previously posted content. This is the most practical and effective way to increase the views of your YouTube content.
Promote YouTube videos
Promoting your YouTube channel or videos can do wonders for you. Just like an expert guest blogger can enrich your website with their content and bring in more visitors, industry influencers, popular YouTubers, people with a good following, and so on, can rake in those additional views on your videos. You can promote your videos in collaboration with these people, or invite them to do guest appearances so that heir followers check your content out. This helps you reach out to a completely untapped audience.
Create and optimize end screens
End screens encapsulate almost everything about your content and you as a content creator when your video ends. They provide relevant information about your videos, channels, playlists, personal websites, recommended videos, and much more. These can both simultaneously increase your subscribers, and increase YouTube views on your videos.
Add videos to your blog
Videos embedded in blogs generate a lot more high-quality views than other videos on YouTube. They help increase the number of YouTube views and help your videos rank higher in YouTube’s search results. Top ranking videos on YouTube usually have much higher backlinking and embeds than the lower-ranking ones.
Rank videos on Google search
Using traditional SEO can help increase YouTube views. Videos have the potential to outrank even the websites on which they’re featured on SERPs. Hence, SEO for search engines can also increase the views on videos. Embeds that lead to a YouTube video on websites count as backlinks and significantly help in the video’s SEO ranking. With a good enough ranking on SERPs, you can organically increase your YouTube views and increase your subscribers.
Share videos on social platforms
Lastly, share your videos across all your social channels like Instagram, Twitter, Facebook, Pinterest, and so on. Cross-platform promotion can drive a significant number of views towards your videos. This has another advantage that is usually unknown to people. YouTube algorithms favour videos that originate from other platforms. YouTube sees your video as the one to bring in users to their platform, and so provides your videos organic ranking and even more suggested videos mentions.
Social platforms also prove to be a very effective marketing tool for your videos, as they have the potential to reach an audience that you might not even be aware of. Likes, comments, and shares of your video’s YouTube link on social platforms can drive a significant amount of YouTube views on your videos.
Collaborate with Other Content Creators
The goal to increase YouTube views can seem daunting at first, even if you have a healthy marketing budget. Most content creators realize that there is no guaranteed way to build your YouTube audience. But there are ways to grow traction in your favour – collaborating with other content creators.
The process might seem intimidating at first, but all you have to do is build a relationship with a content creator who possesses considerable authority in your vertical. You can start by posting links to their videos on your channel and reaching out to them. Such collaborations will help your channel stand out and attract the audience your collaborating creators bring in.
Upload Transcript of Your Video
When you hear how to increase YouTube views, what is the first point that comes to your mind? For many content creators, the path of least resistance is to buy followers. However, this is not a sustainable solution, even if it gives a semblance of some social proof.
YouTube favours behavioural metrics like engagement rates, video completion rates, etc. You can use more straightforward methods like uploading a transcript and enabling closed captions on your videos. This will help your videos perform well among the audience with special needs, linguistic barriers, and even in cases if you have poorly recorded audio.
It might seem like this advice is for the more advanced content creators, but it is the foundation of a successful YouTube channel. Early in your content creation journey, you might get tempted to post a video or two every week to increase YouTube views. While the strategy will help you get incremental traction, it can overwhelm your audiences and distract you from the best-performing content on your channel.
Influencer marketing differs from collaboration in the sense that it can be a more transactional relationship. Collaborative relationships among content creators take time to culminate. This way, you are not limited by having to work with subject matter experts in your field. Instead, if you have some marketing budget or a physical product you can provide to the influencers, you can reach out to more people who might be targeting the exact audience you want to cater to. Your job is done as long as your message reaches your audience via the right influencer. You can use Traackr, Upfluence, BuzzSumo, etc., to locate relevant influencers and increase YouTube views.
Continue Building Your YouTube Views
Now that you’re aware of the various techniques on how to increase YouTube views on your channel, you can leverage them to increase your subscribers and probably make your videos “viral-worthy”. These techniques will not only help you to increase the number of views on your YouTube channel, but will also help you in organically ranking higher on YouTube, and becoming a prominent channel down the line with an impressive subscriber base.
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