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Google Will Automatically Delete Your History By Default

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Google revealed on the 24th of June that instead of just offering you the choice to customize your deletion settings, it would do it for you. Google will set your search data history to be deleted after 18 months and YouTube data history after 36 months.

Here is the tweet by Sundar Pichai, CEO of Google and Alphabet

Google Stated

“As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default.”

How it works

  • The first time you turn on location history, earlier by default it used to be, do not delete, however, it will be set to auto-delete after the 18 months option henceforth.
  • For New Accounts, Web and App Activity data will also be set to auto-delete after 18 months. The activity data will automatically and continuously be deleted rather than doing it manually.
  • However, for users whose web and app activity, location history is already turned on, the settings will remain the same. Though a reminder about the auto-delete option will be sent to them through in-app notifications and emails.

A blog by Google regarding Keeping your private information private has been published which contains more details. Watch out our News Blog for more information related to SEO and Digital Marketing.

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