We are back with another informative and insightful episode of Infidigit’s weekly roundup news series. My name is Chirag, and I will take you through some of the top Digital Marketing updates from last week.
Let’s start our today’s episode with one of the biggest news from last week that is about The Google May 2022 Core Update:
Google confirmed the core algorithm update which started on May 25 is officially complete. Now you can get an accurate assessment of the impact. This roll-out saw a burst of initial rank fluctuations and it also impacted Google discovery and featured snippets.

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First on the list is Google –
About Google’s new Search Filter
Google is testing different search filters on the left sidebar. These are for product-related queries that let you filter by feature, brand, department, size, and more
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Google May 2022 Core Update
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. This roll-out saw a very short burst of initial rank fluctuations
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Instagram’s Update Could Impact Your Reach
Instagram is expanding on a feature that filters out ‘sensitive’ content. If you publish content that Instagram considers ‘sensitive,’ your posts may see reduced reach if enough people have reported it.
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Google’s Expansion of Verification Requirement For Finance Ads
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorised to promote financial services.
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Bing’s new Visit Site button.
Microsoft Bing added a “Visit Site” button on the left sidebar for branded queries, making this visible feature even more visible.
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YouTube’s Alerts Functionality
YouTube’s new critical alert functionality will notify creators if their Channel performance is dropping significantly. They will also refer creators to info pages on how to address key elements.
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See you next week!
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