Google Introduces New Structured Data Schema For Movie Carousels

If you have a website with movie listings, there’s some great news for you.

In their latest tweet, Google has announced a release of new structured data markup for Movie Carousels.

Click here to go through the official documentation. The document explains how you can mark up your movie lists with structured data for them to show up on Google Movie Carousels. It also contains the subsequent guidelines, which you must follow to avoid getting penalized.

Item properties in Movie Schema

The Movie carousel schema requires you to define two important item properties:

• image (required field) – An image that represents your movie the most accurately. (This will be the image displayed in the carousel)
• name (required field) – The name of the movie.

The other item properties supported in this schema markup are:

• aggregateRating (optional) – Here, you need to define the average review score/rating given to the movie.
• dateCreated (optional) – The date when the movie was released.
• director (optional) – Name of the person who has directed the movie.
• review – (optional) – The reviews that are given to your movie.

Here is a quick snapshot from the developer’s guide detailing various required and recommended properties:

Key Learnings & Recommendation:

• Understanding Of Movie carousel Structured Schema
• Item Properties/Fields to implement in this schema
• We recommend that you provide all the information available at your disposal in the item properties as this will make it easier for Google to understand your movie listings. This will also improve your chances of being featured in the Movie Carousels.

You can also have a quick look at the movie schema documentation at schema.org for additional features that Google might support in the future. For more such quick and informative SEO titbits, subscribe to our blog.