Month: September 2020

What is Click Through Rate & Why it is Important?

Click-Through Rate, or CTR, is one of the essential metrics for internet marketers. Its purpose is to measure and evaluate the number of clicks received by an advertiser on their ads, as per the number of impressions. Having a high click-through rate is an essential resource for any business operating on a Pay Per Click …

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What are Rich Snippets & How are they Important for SEO?

Won’t you as a user would like to have a holistic view of the results on search engines before opening them? This is exactly what rich snippets achieve for brands and websites. Rich snippets in SEO are what their literal translation means. These are enriching snippets of content, that enhance the information provided by the …

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Top 22 List Of Search Engines: Best Google Alternatives for 2022

Everyone knows about Google. It has transcended the image of being just a Search Engine and has carved an identity of its own in the digital space. Millions of people visit it daily to find the information they are looking for.  But have you ever wondered which other search engines are there that help you …

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What is Link Building & Why it is Important in SEO

The most straightforward answer to the question “what is link building” would be – the process of creating links from one website to the other. With the rise of Google, link building as a tool to direct traffic and convert leads has achieved strong significance and popularity among online businesses.  Link building essentially links one …

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Episode 12 – Creating SEO growth for Enterprises via Product and Engineering

Listen on your Podcast app                  In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less …

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What are SEO Services?

Understanding SEO services  At a time when search engine optimization of content is considered a business and branding necessity, the role of SEO services offered by experts becomes key to establishing the significant digital presence. This calls for all companies to understand and ask precisely, what are SEO services? The services provided by SEO agencies …

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