What are SEO Services?

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

What are SEO Services?

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    Understanding SEO services 

    At a time when search engine optimization of content is considered a business and branding necessity, the role of SEO services offered by experts becomes key to establishing the significant digital presence. This calls for all companies to understand and ask precisely, what are SEO services? The services provided by SEO agencies to effectively optimise website content are generally termed SEO services. They help brands achieve higher SEO rankings and gain more visibility on search engines.

    SEO services offered by SEO companies

    To compete and succeed in today’s ever-shifting market, companies need to optimise their content to remain ahead of digital trends. Many businesses establish partnerships with an SEO marketing company to help their websites gain a higher ranking on search engine results pages. The specialised SEO services offered by such professionals help businesses reach full potential in competitive markets. A few examples of the services provided by the best SEO service companies out there are:

    • Ecommerce SEO

    Optimising the website and social media content can help boost businesses of Ecommerce stores to a large extent. This can help promote natural traffic while ensuring that a particular website or page comes up organically as one of the first few options on the search results. Ecommerce SEO requires a thorough understanding of the right keywords, optimised site structure for Ecommerce, and on-page SEO.

    • Local SEO

    This process optimises websites so that they can attract more traffic or business from relevant local searches on search engines. Such a service helps local businesses develop mobile-friendly websites or pages that provide proper directions and contact information. It gives the right set of potential keywords by integrating information about services provided at particular locations. SEO tools like Google Autocomplete prove to be handy when working with local SEO.

    • Enterprise SEO

    This is a large scale SEO strategy that works along with the particular business goals of companies and the unique position of the website on Google search results. Enterprise SEO helps present websites or brands at all stages of customer journeys. This involves a holistic approach that works towards creating good content and targeted, strategic outreach coupled with on-page optimisation.

    • SEO penalty recovery

    Several agencies that provide professional SEO services offer a strategic approach to recover from search engine penalties. For example, Google came up with several penalties to stop black-hat link building or to filter and position poor content to lower positions on search results. Google penalty recovery services include removing duplicate content, detailed backlink analysis, among other measures. 

    Important Services that SEO companies should also include

    The services mentioned above help achieve optimum search engine optimization. However, apart from the previously mentioned services, there are other measures that SEO service providers recommend have been explained below:

    • Competitor Analysis

    Competitor analysis tools help gain a clear understanding of one’s online and offline competitors. This helps optimise one’s business strategies according to market updates or put oneself at an advantageous position as compared to competitors. 

    • SEO Audit

    An SEO audit allows the service providers to take an in-depth look at the current digital strategies of businesses. This way, the SEO marketing company provides an insight into how to optimise a website further in case a strong strategy is absent. An audit ensures that a company is making ample investment in the SEO agencies.

    • On-page optimisation

    This measure helps in optimising features on a website for search engines. While learning what SEO services are, one must also be aware of this category. This includes title tag and meta description updation, auditing a website, creating site maps, etc. It also optimises keywords and site images and boosts design, speed and usability of a site.

    • Reporting

    SEO reports provided by agencies help in gaining a transparent view into the activities of the agency and the campaign strategy of the company. This helps in gauging the results of the SEO strategy being used. This also helps give businesses information on backlinks, traffic, and competitor and content analysis. 

    Benefits of SEO Services 

    Thus, SEO services are very beneficial for companies seeking to establish a profitable digital business. Once you understand what are SEO services, it becomes easier to understand their various benefits such as –

    • Finding the primary source of leads

    The primary and significant source of new leads is the inbound SEO strategy. Inbound strategies involve SEO, social media, referrals, content marketing etc. They generate business to business and business to customer leads. 

    • Helps in increasing conversion rate

    A good SEO strategy and tools help in making business more visible to the target audience and make them aware of the presence and services of a particular website. This ensures high rates of conversion. 

    • Helps increase search engine rankings

    Using right SEO tools and strategies, service providers help in increasing the ranking of a website. They make the website more attractive, add target keywords and locate the right audience and reach new leads.

    • Helps to boost brand awareness

    Search engine optimization ensures that search engines easily locate business through organic search. This promotes brand awareness, and customers start to recognise the company. 

    Conclusion

    Thus, the role of SEO services while optimising a business’s image and content is pivotal. SEO experts not only locate the loopholes that may be stopping a company from achieving its full potential but also come armed with added perks for SEO. As one of the best SEO service providers out there, Infidigit has gained accolades in helping clients globally to understand what are SEO services and improving their digital presence and helping convert leads using the same.

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