LinkedIn is the quintessential and professional social network on a global scale. So, advertising on LinkedIn can be highly effective for reaching a professional target audience or acquiring B2B campaigns in your niche. But how do you start with LinkedIn advertising?
Elevate your B2B marketing returns with LinkedIn advertising. Ashish Agrawal, a World Marketing Congress recognised Digital Marketing Consultant and Head of Digital Marketing at Zycus, explains the benefits of LinkedIn in reaching a wider audience from different industries, companies, job positions, and more.
Ashish Agarwal, Incharge – International Marketing, NPCI International, shares effective ways to get started with LinkedIn advertising. From running video campaigns to retargeting customers on LinkedIn, LinkedIn ads come with exhaustive options for targeting, which means that you’re able to make sure your ads are getting served to the right people.
In the full episode, Ashish shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn.