We start by learning about your business, industry, target audience, website Goals, necessary features, expected growth, etc. This consulting activity is used to assist in recommending the appropriate website design packages relative to your real needs. Rather than pay for functionalities you might not utilize to enhance your business operations, you receive a package based upon your company needs, budgetary constraints and technical priorities. We also think about how the website will evolve over time as well as the cost implications associated therewith, enabling you to choose a package that satisfies your objectives at the present moment without unwarranted excesses.

Prior to designing the website we structure and organize the sitemap, page hierarchy, menu items, CTAs and flow of content. These actions enable each page to have an obvious function and facilitate an efficient use of the website by your visitors. We examine any existing content to determine if it can be repurposed, reorganized, updated or if there are areas where new content is going to be required. Should new content be necessary, infidigit’s content writing services can provide assistance in creating website copy. Well-organized structuring also enables your website design packages to become a much stronger base for future search exposure and business expansion.

Once we establish the structure for the website, we generate custom layouts that represent your brand identity and Goals for the business. Wireframes assist in defining page layouts and user flows prior to finishing visual designs. While providing consistency within typography, color palette, space, imagery and various interface components; we also maintain usability/accessibility. Every layout is developed with mobile responsive design in order that it works properly on desktop, laptop, tablet, smartphone devices. If applicable, the website can also serve location-based purposes via easy-to-understand user paths for companies wanting to promote specific geographies in addition to standard search.

Following acceptance of the approved design we transform it into a fully functioning website utilizing a scalable method of development. We concentrate on clean coding techniques, reduced images and rapid loading pages which aid in sustaining visitor interest for longer periods. We focus on ensuring that the chosen website design packages can fulfill the requirements of the business such as functionality, integrations and performance requirements for the future. Performance factors are addressed early-on in the development process rather than after the launch date resulting in an enhanced user experience.

Key elements related to SEO and measurement are integrated into the development phase so that the website is ready for search visibility from day one. Examples of this integration can include url optimization, meta data creation, basic schema implementations, XML sitemaps, robots.txt files, ga4, gtm tags, Search Console accounts and conversion tracking. Establishing these elements early-on in the development cycle aids in monitoring performance once the site is launched along with identifying opportunities for improvement thereafter. Future support for optimizing your content, search presence and business-related requirements can be obtained via expanded SEO services offered by infidigit.

Prior to launching the website we perform extensive testing on numerous key aspects of the site including user journey paths. Key testing points include mobile responsiveness, cross-browser compatibility, navigation menus, forms, images, link, image quality, page speed tracking and others. We test to ensure critical pages appear as they should and that visitors can accomplish tasks as originally intended without excessive friction. Once completed we send the tested version of the website back to you for review. This review phase ensures that the selected package provides exactly those functionalities and design components as agreed-upon prior to moving forward with deploying the site as the final launch activity.

Once you’ve reviewed and provided final approval of the site we proceed with deploying the site. This includes connecting domains, activating SSL certificates, configuring DNS settings, verifying live status of site, conducting post-deployment testing to detect initial performance issues. Following deployment we continuously monitor the site until we’re confident all functionality has been activated properly and no issues exist that would negatively impact performance. As your business continues to grow you can easily extend your previously purchased website design packages with additional pages, functions, integrations, content etc., allowing for continued scalability of the site as opposed to having to completely redesign your site when changes occur in your organization.