Designing a website requires the talent and effort of people in various roles and functions. For instance, graphic designers, programmers, content developers and so on. But the two most commonly misunderstood and misinterpreted functions are User Interface (UI) and User Experience (UX). Most of the time, these terms are either clubbed together and referred to …
With time, users have started to wait less and less for a website to load, especially when they need it the most. Most developers spend a considerable amount of time in making their websites devoid of any flaws, especially attempting to reduce its loading time. It’s because the more time a website takes to load, …
Ultimate Guide to Improving Your Website Performance Read More »
For a very long time now, people have been relying on their mobile devices to gain information. It’s no secret that many even use these to complete their purchases. Oftentimes, this leads to the variation of an individual’s local pack and algorithms according to their location proximity. Ranking in local search can be challenging, yet …
Why User experience and NAP are important to local seo Read More »
What is Search Intent? A question most digital marketers ask is ‘what is search intent?’. Search intent, also called user intent and audience intent defines a search engine user’s purpose when they have a query and type it on Google for specific answers. Such queries begin with “How,” “Why,” “What,” and various other similar interrogative …
Every time you search for something online, you are shown multiple results. Ideally, you click on the top result. Once you open the website, you quickly realize that this is not what you are looking for. You immediately go back to the main search page and click on another result. If disappointed, you continue to …
Pogo-Sticking in SEO: What It Is & How to Avoid It Read More »
Listen on your Podcast app In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade. An alumnus of National Institute of …
Episode 13 – Creating digital growth via exceptional user experience Read More »
Every entrepreneur truly believes in their product or service offering and desires a large customer base for themselves. However, if people do not know of a brand, they will not think to buy from it. In today’s day and age of instant online gratification and information, if you do not have a great online brand …
