User Experience

Why User experience and NAP are important to local seo

For a very long time now, people have been relying on their mobile devices to gain information. It’s no secret that many even use these to complete their purchases. Oftentimes, this leads to the variation of an individual’s local pack and algorithms according to their location proximity. Ranking in local search can be challenging, yet …

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Search Intent – All You Need to Know

What is Search Intent? A question most digital marketers ask is ‘what is search intent?’. Search intent, also called user intent and audience intent defines a search engine user’s purpose when they have a query and type it on Google for specific answers. Such queries begin with “How,” “Why,” “What,” and various other similar interrogative …

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Episode 13 – Creating digital growth via exceptional user experience

Listen on your Podcast app                  In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.   An alumnus of National Institute of …

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Improve your Website Search Ranking

How to Improve Your Google Search Rankings

Every entrepreneur truly believes in their product or service offering and desires a large customer base for themselves. However, if people do not know of a brand, they will not think to buy from it. In today’s day and age of instant online gratification and information, if you do not have a great online brand …

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