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What is ROAS (Return on Advertising Spends)

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ROAS (Return on Advertising Spends) allows businesses to evaluate the effectiveness of individual campaigns based on their performance. Examining each campaign individually helps businesses find the type of ads performing well to scale them to maximize results. In this video, the Founder and Managing Director of Infidigit, Kaushal Thakkar, talks about the usual return on advertising, the time it takes to get expected results, and tips for marketers.

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